Create ReCharge segments based on ReCharge attributes and events.
Before you begin
- This guide assumes that you've already set up the Attentive and ReCharge integration. If you haven't, check out the ReCharge setup guide first.
- Ensure that you have subscribers correctly identified as Recharge users. See Set up transactional messages for ReCharge for more information on how Attentive and Recharge work together.
- ReCharge purchases are not captured by the Attentive ‘Purchase’ events, or Shopify’s ‘Order Confirmed’ events.
Create a dynamic segment with ReCharge
- Click Segments in the left navigation menu.
- Click Create segment.
- In Create a segment, use the dropdown menu to add either a subscriber’s characteristics or a subscriber’s activity as a condition.
- Make sure you navigate to the ReCharge section of the dropdown menu to see all your options.
- Customize your ReCharge segment. When you are finished, click Create. See Create a dynamic segment for more information on segment customization.
Leverage subscribers' ReCharge attributes
Through subscriber characteristics and activities, the following ReCharge attributes are eligible for segmentation:
Attributes
- Number of active subscriptions
- Date a subscription was activated
- Date of next charge
- Date a subscription was canceled
- Number of churned subscriptions
- Churned subscription reason
- Subscribed product attributes
- Product name
- Product category
- Product collection
- Product brand
- Product tags
- Product price
- Product cancellation
Events
- Subscription payment
- When a charge is successfully processed automatically via the UI and/or recurring charge.
- Subscription order processed
- When an order's status changes from Queued to Success, showing it has successfully processed.
- When an order's status changes from Queued to Success, showing it has successfully processed.
These events are only available for specific subscriptions (see ReCharge documentation for more information).
To create a segment of everyone who has made a ‘purchase’ that includes recurring ReCharge subscriptions, create the following segment:
Use these attributes to create highly customized segments for use in future Journeys or communications. Note that these segments will only include subscribers who have active marketing subscriptions for SMS. See Set up transactional messages for ReCharge for more information.