Best practices: Apparel and beauty messages

Apparel messages 👕

Free shipping, sales, and discounts perform best in this category. New product announcements and best sellers are also successful and have an expected ROI of 20x. Here are some tips and examples:

We recommend creating one particularly good apparel sales message, one free shipping, one product announcement. 

Here are some examples of promotional apparel messages:

  • Last chance to save BIG! take $50 off $150, $25 off $100, and $10 off $50
  • TODAY ONLY: Spend $50 on Beauty + Wellness and get this exclusive gift. Includes 12 travel-size faves.
  • Be the first. See our latest collection before anyone else! Shop the preview:
  • FREE Shipping Worldwide! No Minimum >> LIMITED TIME ONLY!
  • Our Draper James x ELOQUII jumpsuit that sold out in minutes is BACK! Get yours now (ships free!) while you can.

Beauty messages 💄

New product announcements and holiday-themed messages (all holidays) have higher CTRs than sale promotions and discounts. However, sale promotions and discounts have an expected ROI of 20x. 

We recommend creating one particularly good beauty new product announcements, holiday, and sale message. 

Here are some examples of promotional apparel messages:

  • Surprise! You're invited to our 6 hour flash sale! SHOP 20% OFF NOW
  • Hey VIPs, this is a good one...! Get early access to our Friends & Family sale - aka 20% off your order - starting today. Use code FRIENDS2019 at checkout.
  • A-M-A-Z-I-N-G!! CYBER BEAUTY BLOWOUT STEALS UP TO 60% OFF. Get in there NOW!! >>
  • This only happens once a year… Our Black Friday sale (25% off your order!) is on - and VIPs like you are getting early access starting NOW. Shop first with code HOLIDAY.
  • This JUICY palette was freshly picked just for you! 🍉 Shop it now >>
  • Your exclusive access to our newest launch (the best morning moisturizer EVER) starts now. Shop it first.

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