[Beta] Reports library

Beta release date: May 9, 2022

The Reports tab under Analytics now displays a new Reports library tab. This feature consolidates your most important metrics into general categories, such as subscriber activity and campaign performance. Other reports are still available to generate and view–the reports have simply been rearranged to prioritize your most important data.

Reports library tab

The following sections are part of the reports library:

Subscriber Growth

This report shows all data pertaining to subscriber growth. The data is organized by day, but you can customize the date range by clicking the calendar icon next to the dates.

You can see how many new subscribers you received, how many subscribers unsubscribed, and how many total active subscribers you retained. Toggle between all three data points by clicking the dropdown menu above the line graph to see a graphical representation of the metric.

Subscriber Growth report

Below the line graph, the data is broken down by day. You can see the number of new subscribers, unsubscribed users, and total active subscribers over the selected period of time.

You can also export this data as a .csv file. Only the data specified in the selected date range is exported.

Campaign Performance

This report shows all data pertaining to campaign performance metrics. The data defaults to the last 30 days, but you can customize the date range by clicking the calendar icon next to the dates.

You can see metrics based on delivered campaigns, total clicks, total click rate, conversions, conversion rate, revenue, unsubscribes, and opt-out rate. Toggle between all data points by clicking the dropdown menu above the line graph to see a graphical representation of the selected metric.

Campaign Performance report

Below the line graph, you can break down the data by day, week, month, or year. You can view your campaign metrics over the selected period of time.

You can also export this data as a .csv file. Only the data specified in the selected date range is exported. 

Creatives Performance

This report shows all data pertaining to sign-up unit performance metrics. The data defaults to the last 30 days, but you can customize the date range by clicking the calendar icon next to the dates.

You can see metrics based on impressions, clicks, joins, email saves, total revenue, and number of purchases. Toggle between all data points by clicking the dropdown menu above the line graph to see a graphical representation of the selected metric.

Creatives Performance report

Below the line graph, you can break down the data by day, week, month, or year. You can view your campaign metrics over the selected period of time.

You can also export this data as a .csv file. Only the data specified in the selected date range is exported.

Automated Messages Performance

This report shows all data pertaining to automated message performance metrics. The data defaults to the last 30 days, but you can customize the date range by clicking the calendar icon next to the dates.

You can see metrics based on delivered messages, clicks, click rate, conversions, conversion rate, revenue, unsubscribes, and opt-out rate. Toggle between all data points by clicking the dropdown menu above the line graph to see a graphical representation of the selected metric.

Automated Messages Performance report

Below the line graph, you can break down the data by day, week, month, or year. You can view your campaign metrics over the selected period of time.

You can also export this data as a .csv file. Only the data specified in the selected date range is exported.

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