Before you begin: If you haven't done so already, set up Text-to-Buy for your brand.
With Text-to-Buy, you can create and send one-time message campaigns that allow your subscribers to complete their purchase via text message. After a subscriber responds with the branded keyword that you configure, they enter the first-time or returning subscriber experience. When complete, they receive an order confirmation message with product and shipping information.
Click on the gifs below to see the process for first-time and returning buyers:
|First-time buyer experience||Returning buyer experience|
Create a Text-to-Buy campaign
- On the Campaigns page, click + Create campaign.
- Click the Text-to-Buy tile, and then click Continue.
- On the Set up your Text-to-Buy campaign page, fill out the following fields to configure internal information and settings:
- Text-to-buy campaign name: Enter an internal-facing name of the campaign.
- Who will you send this Text-to-Buy campaign to?: Select or exclude subscriber segments that will receive this campaign.
- Tags: Optionally, enter one or more tags for your campaign.
- Do you want to use Smart Sending?: Select Use smart sending to turn on Smart Sending for this campaign.
- Click Save & continue to start configuring your campaign.
- On the Configure your campaign page, fill out the following fields to select which products and offers you'd like to include. Then, configure the response keyword that initiates the transaction.
- What product will you sell?: Select or search for the product you want to sell. You can choose from any product on your Shopify store. We strongly recommend reviewing our Text-to-Buy best practices for guidance on which product to select.
- Do you want to offer a discount?: Mark the Offer a discount checkbox to apply a dollar amount or percent off discount to purchases associated with this campaign.
- Enter the response keyword: This is the keyword subscribers must send to initiate the purchase. You’ll get the best results if your keyword is 7 characters or less.
- Click Save & continue to start designing the message.
- On the Design your campaign page, design the campaign. When you're satisfied, click Save & continue.
- Review and test your Text-to-Buy campaign.
- When you're satisfied, click Choose send time and send the campaign to your subscribers.