Important changes were made in February 2024 to Google and Yahoo's email sender requirements that may impact your email deliverability. These mandatory changes impact those who send over 5,000 messages monthly. One of these mandatory changes is that you must have a DMARC policy in place on your root domain.
What's DMARC?
DMARC is an email authentication enforcement that strengthens the sending domain's existing authentication. Having a DMARC policy in place is important to prevent impacts to your email deliverability. A DMARC policy allows a sender to indicate that SPF, DKIM, or both protect their emails and it tells a receiving mailbox what to do if neither of those authentication methods passes (e.g., sending those emails to spam folders or rejecting them altogether).
What do I need to do?
You must create a DMARC record in your DNS hosting provider at the following location: _dmarc.yourdomain.com.
Please add the following DNS record:
-
Record Type:
TXT -
Host:
_dmarc. -
Value:
v=DMARC1; p=none; pct=100; fo=1; ri=3600; rua=mailto:1dd3f5c7@inbox.ondmarc.com; ruf=mailto:1dd3f5c7@inbox.ondmarc.com;
What else do I need to know?
See Google and Yahoo email deliverability changes in 2024 for more information about the changes being implemented by Google and Yahoo and how to create TXT records for DMARC and SPF for specific hosting providers.