We recommend building some key subscriber segments, like the ones below, to personalize your messages and boost your ROI. The examples below are great starting points, but since every business is unique, it’s important to adapt these examples to align with what’s best for your brand and SMS program.
This article presents some examples of key segments that might help target and personalize your messages to increase your ROI. All these segments are great starting points, but every business is different. Experiment with what works best for your SMS program and build more targeted audiences.
Recent subscribers who haven’t purchased
Subscribers who've recently signed up to receive your text messages and haven’t yet made a purchase can be a great source of increased revenue opportunity.
High-intent shoppers
Subscribers who've viewed or added a product to their cart and haven’t yet purchased are clearly interested in your products. Send a follow-up to this group to generate purchases you might have otherwise missed.
Active and engaged subscribers
Subscribers who click links and visit your store can be some of your best potential purchasers. Keep them engaged by communicating with them on a regular basis.
Location-centric
When you have local promotions, weather-dependent products, or other location-based marketing ideas, you can target your messages to subscribers in the right locations by creating segments of subscribers in specific areas.
VIPs
Your best customers deserve special attention! Create criteria for VIP customers based on number of purchases and message engagement. No matter how you choose to define your VIP group, make sure they get extra discounts, sneak peeks on new products, and other perks.