Segmentation: High ROI segments

This article presents some examples of key segments that might help target and personalize your messages to increase your ROI. All these segments are great starting points, but every business is different. Experiment with what works best for your SMS program and build more targeted audiences. 

To learn how to build and segment your subscribers, you can review these articles:

Recent subscribers who haven’t purchased

Subscribers who've recently signed up to receive your text messages but haven’t made a purchase yet can be a great source of increased revenue opportunity.

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High-intent shoppers*

Subscribers who've viewed or added a product to their cart but haven’t purchased yet are clearly interested in your products. Sending a follow-up to this group may generate purchases you might have otherwise missed. 

* Be sure to adhere to carrier guidelines with this segment type.

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Active and engaged subscribers

Subscribers who click links and visit your store can be some of your best potential purchasers. Keep them engaged by communicating with them on a regular basis. 

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When you have local promotions, weather-dependent products, or other location-based marketing ideas, you can target your messages to subscribers in the right locations by creating segments of subscribers in specific areas. 

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Your best customers deserve special attention! Create criteria for VIP customers based on their number of purchases and message engagement. No matter how you choose to define your VIP group, make sure they get extra discounts, sneak peeks on new products, and other perks.  

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