When designing your campaign, we recommend adopting these best practices to engage more subscribers.
Include a short link
Short links give your subscribers a direct way to engage with your content. Whether you're linking to a specific product or a page of special offers, you should always include a short link in your campaign message.
https:// or http:// in the message to save character space. Our link shortener still requires all links to your website start with https:// or http://, maintaining link security while giving you more room for message content.Personalize message copy with subscriber details
Incorporate dynamic content in your messages to personalize the subscriber experience. When you place a macro in the message, subscribers see personalized information such as their name, a product they recently viewed, or order information.
{ }) in campaign messages as part of a dynamic variable or link, like {{offer.code}}. Otherwise, your message won’t be sent. For example, a message with the text {Hurry! Our sale ends soon} won’t be sent, but a message with the text Use code {{offer.code}} will be sent.Include an incentive or offer
Offers and discounts can help convert subscribers into buyers, successfully impacting your campaign.
Incorporate media in your message
Most subscribers say that they are more likely to purchase products if a message includes a GIF, image, or video. For more information, see: FAQs: MMS messages.
Test your campaign
Before sending your message to subscribers, we recommend sending it to yourself to test the end-user experience. Then, schedule the campaign. You can make additional changes until your last subscriber receives it.