Campaign vs. campaign message names

You can assign names to campaigns as well as individual messages within campaigns. By default, campaigns are named Campaign Sequence + date of creation, and each message is named Message + date of creation + current time. 

Important: You should take the time to give each of your campaigns – and each message with your campaigns – a unique, descriptive name. Doing so will make reporting on aggregate campaign and individual message performance easier. Also, note that if you send a campaign that includes only a single message, that message is shown on the Campaigns list page by the name of the message, not the campaign name.

You can:

A: Rename campaigns: Click the Pencil icon at the top of the page

B: Rename campaign messages: Click and edit the Message name field

When you build campaigns, you should give both your campaigns as well as each message within a campaign a unique name. This will make it easier to report on campaigns later, as well as find and reference successful campaigns.

As you build campaigns, you see:

A: The campaign name: Valentine’s Day campaign 2023

B: Message names: The four individual messages that are included in the Valentine’s Day campaign 2023:

Valentine’s day campaign composed of four individual messages, each with a distinct name.

When you review the Campaigns list page, you can also see your campaigns as well as each message within a campaign along with the performance of each:

A: The campaign name: Valentine’s Day campaign 2023

B: The name of each message in the campaign: Pre-sale heads up, Five day reminder text, Five day reminder email, and Last day for overnight shipping text

Campaigns that include A/B tests work similarly:

A: The campaign name: Memorial Day 2023 Sale campaign

B: The name of the A/B test message: Includes both the A/B test message name, with the name of each test message variation nested within

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