If you’ve sent messages with Attentive in the past, then there’s a good chance that you’re accustomed to our original campaigns flow. With the Campaign Composer release, we’ve completely redesigned how you send campaign messages to subscribers. Sending campaigns is now faster than ever, and brings a suite of new features to maximize your messaging ROI. Before you get started with Campaign Composer, take a moment to understand what’s changed from the old campaign flow.
Everything on one page
Before, setting up, designing, and scheduling a campaign took place across multiple pages, making it challenging to see the full details of your campaign at a glance. With Campaign Composer, you can set the audience, the send time, and the design of your campaign from the same page.
Once you’re ready to review and schedule your campaign, you can see the entire message flow from a single review page:
Multi-touch, multi-channel sequenced campaigns
Earlier versions of campaigns with Attentive were restricted to just one message. While you could create multiple campaigns to coordinate an event like a product launch, it could be difficult to keep track of each related campaign message.
Campaign Composer improves this experience by letting you add multiple messages to the same campaign. Now, you can seamlessly coordinate a series of messages across both text and email, each with its own audience, send time, and design as part of the same campaign.
You can even use new features like audience retargeting, allowing you to send follow-up messages to recipients who didn’t engage with your messages.
New macro syntax + fallback default values
To help pave the way for future improvements to message personalization, we’ve changed both the syntax and how you add personalizations to messages in Campaign Composer. If you’ve used macros in messages with Attentive in the past, they work similarly but use a different syntax.
| Personalization | Old syntax | Campaign Composer syntax |
| First name of the subscriber | {firstName} | {{subscriber.firstName}} |
You can learn more about the full range of macro personalizations here.
You can also set a default value for macro personalizations. If you don’t have a detail on file for a subscriber, like their first name, that recipient will receive the default value instead. You can customize the default value for each macro.