Best practices: Message send times

When you schedule your SMS or MMS campaign, consider the following best practices for message send times. 

Send your campaign in the afternoon or evening

The CTRs of marketing messages tend to be relatively constant throughout the day, peaking slightly in the afternoon (1-5pm EST) and night (after 6pm EST).

Schedule campaigns for subscribers' local time zones

We recommend using Attentive’s time zone-based message sending feature. This allows you to deliver a scheduled message to subscribers based on their local time zone. The functionality scans the geographic info for your message audience and automatically adjusts the send time for each subscriber to align with their time zone. You can also choose what happens to messages where the send time has already passed in the subscriber’s time zone.

Consider the goal of the campaign when you schedule it

Depending on whether you look to drive more revenue or CTRs in the message, weekends or weekdays may perform higher. We have found that:

  • Marketing messages sent over the weekend drive higher CTRs than those sent on weekdays.
  • Weekdays see higher revenue per message than weekends.

Test your campaigns to understand your audience

Each audience is unique; thus we recommend sending A/B test campaigns to understand which sending times, and what content best engages your subscribers. 

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