Quiet Hours restrict when certain triggered messages are sent to subscribers. By default, Quiet Hours are set for 8 PM - 12 PM (local time of the recipient).
The implementing regulations of the TCPA prohibit “telephone solicitations” before 8 AM or after 9 PM (local time of recipient). Certain state legislation (including Florida and Oklahoma) prohibits commercial telephone solicitations before 8 AM or after 8 PM (local time of recipient). Based on applicable regulations, consumer preferences, and to account for the time zone differences across the US, we recommend setting Quiet Hours to 8 PM-12PM.
Keep in mind that certain messages, such as legal and welcome messages, are still sent if subscribers sign up during Quiet Hours.
You should know
Quiet Hours apply differently to different kinds of messages:
- You can choose whether individual journey messages respect your Quiet Hours settings. Messages set to respect Quiet Hours aren’t sent during your Quiet Hours (excluding legal and welcome messages, opt-out confirmations, etc.). These messages are queued and sent when Quiet Hours end. For more about Quiet Hours and other settings for journey messages, see Add steps to a journey.
Note: In journeys that include both email and text message steps, email messages follow the Quiet Hours behavior defined by text message steps. Even though Quiet Hours aren’t specifically turned on or off for emails, they’ll be respected if any text message step in the same journey has Quiet Hours turned on. - Scheduled and "send now" campaign messages are sent during Quiet Hours. If you try to schedule or send a campaign during your set Quiet Hours, a warning appears notifying you that the message will be sent during Quiet Hours.
- Consistent with our default and recommended Quiet Hours, we recommend instructing employees to only send messages from 12 PM - 8 PM, and using ET as the sending timezone.
- Transactional messages follow standard Quiet Hours rules when Quiet Hours are turned on.
- If a subscriber sends you a message during Quiet Hours, your autoresponse message is sent to the subscriber regardless of how Smart Sending or Quiet Hours are configured. However, only one autoresponse message is sent to the subscriber in a 24 hour period.
Change Quiet Hours for your brand
- Go to Settings > Company > Messaging.
Note: If you send messages to multiple regions from a single account, Quiet Hours are set up per region in Settings > Company > Regions > Messaging. See Manage your international messaging program for more information. - Scroll to Quiet Hours, and use the dropdowns to select Quiet Hours start and end times.
- When you’re done, click Save settings at the bottom of the screen.