Smart sending limits how many marketing messages can be sent to the same subscriber over a period of time, preventing your messages from spamming the subscriber. Transactional messages ignore smart sending, and continue sending even if the subscriber has already reached the Smart Sending limit.
The default smart sending period is eight hours, which means that subscribers who received a message from you within the last eight hours won’t receive additional messages until 8 hours have passed..
You should know
- If a subscriber sends you a message and triggers the autoresponder, the autoresponder sends a message regardless of how smart sending or quiet hours are configured. However, only one autoresponder message is sent every 24 hours.
- You can disable smart sending for both journeys and campaigns, but we recommend keeping this feature on for campaigns and turning it off for journeys. You can set smart sending for individual journey messages in the message composer and in the first step when creating a new campaign.
- Welcome messages don’t affect smart sending, but anything else in welcome journeys (such as contact cards) do affect smart sending.
Edit Smart Sending settings
- Go to the Settings tab and click Messages.
Note: If you send messages to multiple regions from a single account, Smart Sending is set up per region in Settings > Company > Regions > Messaging. See [Beta] Manage your international messaging program for more information. - In the Smart sending section, select the maximum number of text messages to send within a specified period of time.
- Click Save settings at the bottom of the page to save your preference.