Custom attributes let you apply customizable information to each of your subscribers and then build segments based on that information. You can use custom attributes in a wide variety of ways and create segments that suit the unique needs of your business or marketing goals.
Before you begin
Before you get started creating custom attributes, it may be helpful to first review Define and collect custom attributes, which both explains how custom attributes work, and where you can use them in Attentive.
You can create new custom attributes in two places:
- While building a conversational journey.
- From the Settings tab.
Build a custom attribute from the Settings tab
- Go to the Settings tab and click Custom Attributes.
- Click + Create custom attribute in the upper-right corner.
The Create new custom attribute window opens.
- For Category name, enter something like
Room preference for furniture
. Your subscribers won’t see this, but the category name is what you’ll use when segmenting on custom attributes, so make it descriptive! - For values, enter each custom attribute that you want to be able to apply to subscribers. Click + Add value to add additional custom attributes, or click the X to remove one.
- When you’re finished, click Create Attribute. Your custom attribute category can now be used in segments or journeys, and you can see it on the Custom attributes page in Settings: