All campaign messages you send to subscribers are scheduled for a specific date and time. If your campaign has multiple messages, you can send one message every five minutes.
When you schedule a campaign message you set the:
- Date: The calendar date for your message to be sent. You can use today’s date or dates in the future.
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Time: The time of day you want your message to be sent.
Note: You can’t schedule more than one message to be sent at the same time within the same campaign. If you want to send multiple campaign messages at the same date and time, create a new campaign for each. - HQ or subscriber timezone: Whether to use your HQ’s timezone (configured in Company Settings), or the subscriber’s local time for send times.
Schedule messages at a subscriber’s local time
Select Subscriber’s local time if you want subscribers to receive your message at the same time in their respective time zones.
When you send using Subscriber’s local time, and the scheduled send time is within a day, it’s possible that the scheduled send time has already passed in some subscriber’s time zones. If this occurs, you’ll be prompted to choose one of the following options for sending the message to these subscribers:
- Send the message immediately
Example: You’re on Pacific Standard Time, where it’s 11 AM. You schedule a message to be sent today at 1 PM in the subscriber’s local time. For subscribers on Eastern Standard Time, where it’s already 2 PM (or for subscribers who may be engaging with their messages outside the US), your message will be sent to those subscribers immediately. - Send the message at the scheduled time the next day
Example: You’re on Pacific Standard Time, where it’s 11 AM. You schedule a message to be sent at 1 PM in the subscriber’s local time. For subscribers on Eastern Standard Time, where it’s already 2 PM (or for subscribers who may be engaging with their messages outside the US), your message will be sent tomorrow at 1 PM in each subscriber’s local time. - Don’t send to these subscribers
Example: You’re on Pacific Standard Time, where it’s 11 AM. You schedule a message to be sent at 1 PM in the subscriber’s local time. The message won’t be sent to subscribers on Eastern Standard Time or to those subscribers who may be engaging with their messages outside the US.Note: If you choose not to send to subscribers where the scheduled send time has already passed, the estimated recipient count reflects the total possible size of your audience and not whether you’ve chosen to remove subscribers whose time zone has already passed. You can confirm the actual number of subscribers whom you sent the message to after the message is sent. You can also create a dynamic segment to see how many of your subscribers aren’t in your primary region(s).
If a time zone is populated for a subscriber in the Attentive platform, your campaign will begin sending at the selected time in the subscriber’s local time and according to the option selected above.
On the Campaigns page, hover over the tooltip in the Sending or Delivered status to learn more about how having subscribers in multiple time zones affects message sending.
For subscribers whose time zones aren’t available, send times are selected to ensure messages aren’t sent too early or too late in the day:
- Before 12 PM, the message is sent in Pacific Time.
- After 5 PM, the message is sent in Eastern Time.
- Any other time, the message is sent in your company’s time zone.
Follow best practices for sending messages using subscribers’ local time
If you choose to send to subscribers using their local time zone, we recommend the following:
Schedule in advance
Schedule campaigns with sufficient lead time for all time zones where you have subscribers. Our location data is updated based on recent engagement (e.g., link clicks). Because your subscribers could be traveling anywhere in the world, we recommend scheduling messages at least 24 hours in advance whenever possible.
Segment subscribers
You can segment subscribers based on their location. This allows you to target or exclude subscribers outside of the regions where you primarily operate or where you want to send messages.
Country, recent is not the United States, then choose to exclude that segment from the message’s audience.Understand your global audience
You can see how many of your subscribers are outside of your main region(s) by creating dynamic segments.
Country, residence and Country, recent are not the United States or Canada to see how many of your subscribers currently have a time zone for other regions populated.