Send a multiple message email campaign with Campaign Composer

This article shows you how to create and send a multi-message email campaign with Campaign Composer. You can also send single- and multi-message text campaigns, single-message email campaigns, and multi-channel campaigns.

Create and send multiple-message email campaign

1. Go to Campaigns and click + Create campaign.
2. Choose Email.
3. For the first email message in your campaign, complete the following:
   • Message name: Enter an internal name for the first message of your campaign.
   • Tags: Click Add tags and select an existing tag or type a name to create a new tag. You can add up to five per campaign message. Learn more about campaign message tags.
   • Email Subject & Preview Text: Enter the text you want to appear as the email’s subject and choose whether to customize email preview text or use the first line of text from the email body. You can also click + Add A/B test variation to test different subject lines to see which drives the most engagement.
   • Audience: Click Edit and select one or more segments of subscribers to receive your campaign. You can also click Exclude to refine the audience of your campaign further. You can see an estimate of recipients for your message above the Done button.
     
     For more, see Select and target audiences for campaigns.
   • When to send: The date and time to send your first campaign message. For time, you can choose between the time of your brand’s HQ (chosen in Settings), or based on the time zone of each subscriber.
4. For Email details, click Add and complete the following:
   • From name: The name that subscribers see in their email.
   • From email address: The email address that subscribers will see the email is from.
   • Tracking: Optionally, click Add Google Analytics link tracking and enter a UTM campaign code to enable link tracking. This isn’t visible to subscribers.
     
     When you’re done, click Save.
5. Design your first email campaign message. On the right side of the screen, click either:
   • Use drag-and-drop editor: Design your email with an easy-to-use drag-and-drop editor. Learn more.
   • Use HTML editor: Design your email with HTML. Learn more.
   • If you want to A/B test different email design variations, click + Add A/B email design variation. See A/B test campaign messages with Campaign Composer for more information.
6. To add another email message to your campaign, click Add message, select Email, and then repeat steps 3-5.
   
7. Once you’re finished adding messages to your campaign, click Review & schedule campaign in the lower-right corner.
8. For each message in your campaign, click Send test email, enter your email address, and then click Send.
   
9. Review each email message for:
   • Message copy grammar and style
   • Media, personalizations, and shortlinks
10. As you finish sending test emails and reviewing each email message, click the X in the upper-right corner of the screen to return to the Review screen.
11. For each email message in your campaign, verify that the send time and audience are set correctly.
12. Once you’re finished, click Schedule campaign.

Your campaign is now scheduled, and you can find it to edit, pause, or cancel it on the Campaigns list page by filtering for Scheduled campaigns.

After your campaign ends, you can review its performance by filtering the Campaigns list page for Delivered.

See the following for more information about Campaign Composer:

• Campaigns and Campaign Composer overview
• Design a campaign text message with Campaign Composer
• Select and target audiences for campaigns