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Shopify field names
The following table provides a mapping of Shopify Field Names to the Attentive Display Name. Refer to this table when creating Shopify segments in the Attentive platform.
|
Shopify Field Name |
Attentive Display Name |
Description |
Sample Values |
|
Accepts marketing |
Accepts marketing |
Whether or not the customer has consented to receive Shopify store marketing material via email. |
True, False |
|
Customer account Status |
Customer account Status |
The status of the customer’s account with a shop. Default value: disabled. This is usually tied to membership and loyalty programs. |
Invited, Enabled, Declined, Disabled, Not Set |
|
Tags |
Customer tag |
The tags that the shop owner has attached to the customer. A customer can have up to 250 tags. Each tag can have up to 255 characters. |
Text (unique per customer) |
|
Marketing opt in level |
Marketing opt in level |
The marketing subscription opt-in level the customer gave when they consented to receive email. |
Single Opt In, Confirmed Opt In, Unknown, Not Set |
|
Total spent |
Lifetime spend |
The total amount of money that the customer has spent across their order history. If you have physical retail locations offline sales may not be captured if your POS system does not send this data back to Shopify. |
More than / equal to / less than Number |
|
Order count |
Orders count |
The number of orders associated with this customer record. If you have physical retail locations offline orders may not be captured if your POS system does not send this data back to Shopify. |
More than / equal to / less than Number |
|
Accepts marketing updated at |
Accepts marketing updated time |
The date and time when the customer consented or objected to receiving marketing material by email. |
On / After / Between / in the last Date |
|
Created at |
Created time |
The date and time when the customer was created. |
On / After / Between / in the last Date |
Shopify product data
In addition to Shopify shopper attributes noted in the table above, Shopify also allows store owners to group, label, and tag products and product variants. Attentive allows you to reference these data points when you’re building your segments, so you can target very specific shoppers and subscribers for maximum personalization. The table below denotes the Shopify product data available for segmentation:
|
Shopify Data |
Attentive Display Name |
Description |
|
Vendor |
Product Brand |
The original vendor or brand of the product you’re selling (ex. Nike, Adidas, Nestle, PepsiCo) |
|
Type |
Product Category |
A way to categorize your product inventory |
|
Collection |
Product Collection |
Shopify has the ability to group products into definable collections. With Shopify, collections can be created in two ways:
For example: Top 5 most selling products over the last six months Attentive updates the collection name and included products every 24 hours. |
|
Title |
Product Name |
This is the public name of your product that is visible to the consumer |
|
Tag |
Product Tag |
A way to categorize your product inventory |
|
Product Options |
Specific Product Attribute: Product size, Product color, Product fabric, Product flavor, etc. |
These are any features that distinguish different variants on a product. Shopify limits three product attributes per product |
|
Product Properties |
Brand, Category, Collection, Name, Tag, Color, Height, Length, Size, Style, and Price |
Product attributes distinguish one variant from another, e.g., size, color, fabric, flavor, weight |