View subscriber profiles

What is it?

The Individual Profile View is a centralized hub that provides a comprehensive look at every subscriber in your network. Moving beyond a basic information card, this view aggregates contact details, social media links, subscription statuses, and a complete chronological history of interactions—including emails, SMS conversations, and site activity—into a single page.

How do I use it?

You can search for, view, and manage subscriber details through the following steps:

1. Search for a subscriber

Go to the Subscribers tab and use the search bar or filters to find specific individuals:

• Search bar: Enter a phone number or email address.
• Segments: Filter by specific audience groups.
• Statuses: Filter by eligibility (Eligible, Ineligible, Opted out, or Not yet joined).
• Advanced Filters: Click More filters to sort by Sign-up date, Location, Purchase history, or Click activity.

2. Access the Profile View

Once you locate a subscriber, click on their row. A summary panel will appear; click View full profile to open the dedicated Profile View.

3. Manage and View Details

Inside the profile, you can navigate through several specialized tabs:

• Header: View the subscriber's name, title, and contact info. 
• Overview: View information about the subscriber’s identity, assigned location, and RFM group (recency, frequency, monetary value)
• User events: View history of activities for the previous 90 days.
• User Attributes: View custom data collected about the subscriber, such as preferences or zip codes.
• Message behavior: See a history of Subscription activity and view Offer usage 
[Beta] Location and timezone history: View the subscriber's most recent assigned location and current timezone, which is dynamically assigned based on recent activity (such as IP-based data). Click into the location details to open a historical log of all location-based events. This provides transparency into how locations and timezones are assigned, helping you troubleshoot segmentation or message timing.

Why should I use it?

The Individual Profile View serves as the single source of truth for your customer relationships. By consolidating interaction history and custom attributes in one place, you can gain deep context into a subscriber's journey without navigating multiple menus. This allows your team to provide more personalized support and make data-driven decisions when optimizing your marketing touchpoints.