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Klaviyo + Attentive identity boost guide

Updated

By adding the klaviyo_id as a link tracking (UTM) parameter to links in your Klaviyo emails, we can better identify your email subscribers when they browse your site, which increases the volume of messages you can send.

Setup instructions

To add a link tracking (UTM) parameter to all Klaviyo links that show up in emails, complete the following steps in Klaviyo:

  1. In the lower-left corner, click your site’s name.
  2. Select Settings in the popup menu.
  3. Click Other.
  4. Select UTM Tracking.
    The UTM tracking settings page in Klaviyo, with a red box highlighting a custom utm_klaviyo_id parameter set to use the Klaviyo profile ID.
  5. Click Add UTM parameter. This creates a new row. Enter the following in the new row:
    • UTM parameter: Enter utm_klaviyo_id.
    • Campaign Value: Select Klaviyo profile id.
    • Flow Value: Select Klaviyo profile id.
  6. Make sure Automatically add UTM parameters to links is enabled.
  7. Click Save at the top of the page to save the new settings.

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