By adding the klaviyo_id
as a link tracking (UTM) parameter to links in your Klaviyo emails, we can better identify your email subscribers when they browse your site, which increases the volume of messages you can send.
Setup instructions
To add a link tracking (UTM) parameter to all Klaviyo links that show up in emails, complete the following steps in Klaviyo:
- In the lower-left corner, click your site’s name.
- Select Settings in the popup menu.
- Click Other.
- Select UTM Tracking.
- Click Add UTM parameter. This creates a new row. Enter the following in the new row:
- UTM parameter: Enter
utm_klaviyo_id
. - Campaign Value: Select Klaviyo profile id.
- Flow Value: Select Klaviyo profile id.
- UTM parameter: Enter
- Make sure Automatically add UTM parameters to links is enabled.
- Click Save at the top of the page to save the new settings.