With campaigns, you can send personalized, targeted, media-rich messages to your subscribers to let them know about upcoming events, new product launches, special offer promotions, and more.
While you can use campaigns to send one-time email and text messages to your subscribers, you can also use them to build dynamic sequences of messages that react based on subscriber behavior. For example, you can:
- Create and send messages to help coordinate a major product launch, with personalized content that generates more excitement with each message
- Send an initial message promoting a special offer, and then a follow-up message with a discount sent only to subscribers who opened the message but did not complete a purchase
- Send a follow-up message to subscribers who received but didn’t open your first message
- Include A/B test messages to optimize both your message content and message send time
Campaigns can include both text messages and email messages in the same campaign, or just whichever message type is better suited for your goals.
For more information, see Create email campaigns.
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