Best practices: Browse abandonment journeys

Visitors to your website might love your products, but for a variety of reasons, leave before adding items to their shopping cart. Browse abandonment reminder messages can bring them back!

Browse abandonment messages enable you to send timely messages to shoppers who browsed your site but didn’t add anything to their cart. Use these messages to encourage them to come back and take that next step.

A browse abandonment text message can be placed among your existing touchpoints on email and web push notifications. Here are some tips:

  • Based on our experiences with thousands of clients, we've learned that shorter windows convert better, and so we recommend sending your browse abandonment message within the first 60 minutes* after the user abandons.
  • Personalize your message with your brand voice and a link back to your website or to the specific product viewed.
  • If possible, provide a link to an alternate yet similar product to the one the  shopper viewed to showcase your inventory and create an opportunity for cross-sell or upsell.

* See Carrier guidelines for browse abandonment messages for important information.

Here are some options for strong browse abandonment reminder messages:

  • {{subscriber.firstName}}, did you see something you liked? Take a second look! 
  • Good news! {{}} is still available. Get it before it’s gone.
  • Thanks for stopping by! We offer free shipping on all orders over $xx. Take another look!

 Browse Abandonment Messages, By the Numbers:

  • Browse Abandonment Reminder Avg. CTR: 21%
  • Browse Abandonment Reminder Avg. CVR: 2.5%
  • Browse Abandonment Reminder Avg. Revenue/Send: $2.60

Quiet hours

Quiet hours apply to triggered messages. If a message is triggered during your set quiet hours (local time of recipient), the delivery will be delayed until quiet hours are over. If a campaign message is scheduled to be sent during your set quiet hours, a warning will pop up to alert you of this before proceeding. If you want to make adjustments to your quiet hours, you can do so in the Settings tab. To learn how, see Quiet Hours.

Carrier guidelines for browse abandonment messages

See Carrier guidelines for abandonment messages.

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