Use exit intent to gain more subscribers

Use Attentive's exit intent feature to capture potentially lost subscribers and turn them into customers. This tool monitors visitors’ scroll behavior and mouse movement to identify when they’re likely to leave your site. At this pivotal moment, an exit intent reminder is triggered, presenting a tailored reminder or incentive to encourage a purchase or continued engagement.

Create and configure exit intent sign-up units

Certain configurations are recommended for exit intent sign-up units so that they work effectively alongside your other sign-up units. Our recommendation is to use a fullscreen sign-up unit on the first page view and a bubble on subsequent page views that automatically expands on exit intent. Because two sign-up units can’t be used at the same time on the same page, this set up may require some modification to your standard implementation. See below for recommended steps to optimize the exit intent experience

Remove existing bubble units

Before setting up exit intent units, we recommend pausing bubble units.

For independent bubble sign-up units

1. Go to Sign-up units.
2. Find the independent bubble sign-up unit.
3. Click the three dots for that sign-up unit, then click Deactivate.
4. Repeat steps 1–3 for all independent bubble sign-up units.

For consolidated sign-up units

1. Go to Sign-up units.
2. Find the consolidated sign-up unit.
3. Click Edit.
4. Hover over the design and click Edit design.
5. Click X next to Bubble to remove the bubble. A popup window appears.
6. In the popup window, click Remove bubble.
7. In the sign-up unit designer, click Save changes.
8. In the panel on the left, next to Display rules, click Edit. The Selected display rules panel slides out from the right.
9. In the Selected display rules panel, click Edit.
10. Under Sessions & pageviews, make sure Session is set to Every session and Page views is set to First pageview only.
11. Click Update.
12. Click Done.
13. Click Schedule and activate to activate the sign-up unit.
14. Repeat steps 1–12 for all sign-up units with a bubble.

Create an exit intent sign-up unit

1. Go to Sign-up units.
2. Click + Create sign-up flow. See Create a new sign-up unit for more information.
3. Hover over the design and click Edit design.
4. In the sign-up unit designer, click Bubble.
• If you don’t see a Bubble button, click + and then Add bubble.
5. In the menu on the left, click Always display the bubble.
6. Click Save changes.
7. In the panel on the left, next to Display rules, click Edit. The Selected display rules panel slides out from the right.
8. In the Selected display rules panel, click Edit.
9. Under Timing, select on exit intent.
10. Under Sessions & pageviews, make sure Session is set to Every session and Page views is set to Second pageview and beyond.
11. Click Update.
12. Click Done.
13. Click Schedule and activate to activate the sign-up unit.

Design considerations

Consider customizing exit intent units to be more compelling than standard sign-up units. Some recommendations:

• Increase the welcome offer (for example, 15% off instead of 10% off)
• Add urgency to your messaging (like "Last chance!" or "Before you go...")
• Highlight special benefits (such as "Don't miss out on free shipping")

Best practices

The following best practices can help you optimize your exit intent strategy to increase conversions and capture site visitors before they leave your site.  

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