Release Notes - Q3 2025

Stay up to date on Attentive’s latest product launches, enhancements, and new beta programs. Release notes are published monthly.

Analytics Dashboard 

Gives marketers one place to understand cross-channel impact. See which touchpoints drive revenue, engagement, and conversions.
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Requirements: Email &/or SMS

Yotpo Integration

Leverage loyalty, referrals, and reviews data within Attentive's SMS and Email platform. Key capabilities include real-time customer profile syncing, review-triggered journeys, and loyalty point attribution for opt-ins.
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Requirements: Email &/or SMS

Self-Serve Attribution

Customize your email and SMS attribution windows directly in Attentive—no support ticket required.
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Requirements: Email &/or SMS

Punchh Integration

We’ve expanded our integrations to help you deliver more personalized and targeted experiences by connecting subscriber data with loyalty profiles. With Punchh: Automatically backfill subscriber attributes tied to loyalty profiles, ensuring your segments and journeys are powered with the most complete data. 

Requirements: Email &/or SMS

Google Merchant Center Integration

Easily sync your product catalog from Google Merchant Center to Attentive, enabling faster setup and more accurate product recommendations.
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Requirements: Email &/or SMS

Barcode Generation for Emails (Open Beta)

Generate and embed barcodes directly into email campaigns—no custom HTML needed. Deliver loyalty codes, coupons, and subscriber-specific offers seamlessly.

Requirements: Email

Push (Closed Beta)

Expand beyond SMS and email with Push Notifications. Re-engage subscribers directly on their devices, driving immediate actions and cross-channel reach. 

Tapcart Integration (Closed Beta)

Use Tapcart-powered mobile apps to receive personalized messaging, enhancing loyalty and conversions.

Requirements: Push

 

Easy-to-use

Sign-up units A/B testing

Test sign-up units more often and more easily with new client self-serve enhancements. Confidently choose the best-performing unit to maximize subscriber list growth.
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Requirements: Email &/or SMS

Schedule Journeys Deactivation

Schedule when to activate, deactivate, or reactivate journeys. Removes the need for manual CSM intervention.
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Requirements: Email &/or SMS

Reorder messages with a campaign sequences

Apply journey updates to in-flight subscribers so urgent fixes (like typos or expired coupons) take effect immediately—protecting revenue and improving subscriber experience.
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Requirements: Email &/or SMS

Delete/Archive Journeys

Archive individual journeys for a cleaner, more organized view of all active and inactive journeys.
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Requirements: Email &/or SMS

A/B Test Improvements

Set up flexible A/B tests with ease. Run uneven custom splits in Campaigns and view clear test details in Campaigns to track results confidently.

Requirements: Email &/or SMS

Search for Email templates

Quickly discover existing email templates with new search functionality on the templates page.

Requirements: Email 

Segment export

Download subscribers from any segment into a secure CSV with flexible channel options (SMS, email, multi-channel). Use exports to retarget subscribers, power giveaways, or create lookalike audiences.
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Requirements: Email &/or SMS

Flexible Pixel Tracking Location

Control where tracking pixels appear in emails to prevent lost open data due to clipping. Easily place pixels, preview changes, and measure performance confidently.
Learn more. 

Requirements: Email 

Recurring Campaigns

Automate campaigns to send on recurring schedules—weekly, monthly, annually, or based on subscriber behaviors. Ideal for birthdays, anniversaries, and winbacks.
Learn more. 

Requirements: Email &/or SMS

Email Brand Styles (Open Beta)

Set default brand elements (headers, footers, fonts, colors, buttons) once and apply them to every email. Save time and ensure brand consistency.
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Requirements: Email 

Email preference collection (Open Beta)

Replace one-click unsubscribe with an Update Preferences option. Collect valuable subscriber data, reduce opt-outs, and improve engagement through personalized content.

Requirements: Email 

AI Journeys: Sample Messages (Closed Beta)

Preview sample customer-facing messages directly in the dashboard to better understand and optimize AI-generated journeys.

Requirements: Email &/or SMS

Personalization

Display Conditions

Show or hide content rows based on subscriber attributes or segment membership—no need to create multiple versions of an email. Great for tailoring content for loyalty members, VIPs, or SMS subscribers in a single send.
Learn more.

Requirements: Email 

Personalized Email “From” & Subject Lines

Tailor subject lines and sender names with conditional logic, with no need to duplicate campaigns. Perfect for personalizing VIP rewards, loyalty offers, or local store messages in a single send.
Learn more.

Requirements: Email 

RFM Segments & Reporting (Closed Beta)

Unlock actionable insights with RFM analysis. Identify undervalued customer segments, optimize targeting, and improve revenue per send by moving beyond vanity metrics.

Requirements: Email &/or SMS

Channel Affinity (Closed Beta)

Determine subscriber preferences for SMS vs Email communication and automate routing to the most responsive channel. Understand preference strength (not just ranking) to support segmentation, journey branching, and campaign orchestration to drive increased performance.

Requirements: Email &/or SMS

AI Pro: Attentive Signal for Meta (Closed Beta)

Send rich Attentive data—collected through the Enhanced Attentive Tag and Identity—directly to Meta via CAPI, in real time. Meta’s advertising platform will use this data to gain a deeper understanding of your audience, helping you drive more effective campaigns.

Requirements: AI Pro

AI Journeys: Sitewide Sales (Closed Beta)

AI Journeys now incorporate sitewide sale information into messages, ensuring relevance and higher performance during promotional events.

Requirements: SMS + AI Journeys

 

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