Stay up to date on Attentive’s latest product launches, enhancements, and new beta programs. Release notes are published monthly.

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Audience Size Controls for Audiences AI

Adjust campaign reach with a combination of machine learning recommendations and manual controls to target an ideal audience size.
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Requirements: Email & SMS

Sign-Up Unit A/B Test Scheduling

Schedule and launch A/B tests for sign-up units to evaluate performance and apply winning variants.
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Requirements: Email & SMS

State Specific Quiet Hours

Enforce state-specific quiet hours for subscribers using improved location detection with IP address and area code fallback.
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Requirements: SMS

Campaigns: Uneven Split Across Variants

Specify custom distribution percentages for each variant in Campaigns A/B tests.
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Requirements: Email & SMS

Campaigns: See A/B Test Details in the UI

View detailed A/B test criteria directly in the Campaigns list view.

Requirements: Email & SMS

Barcode Content Generation (Open Beta)

Generate and embed scannable barcodes in email content without custom HTML to support unified online and in-store customer experiences.
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Requirements: Email

Inbox Visibility Tools (Closed Beta)

Ensure SMS messages reach the iOS 26 Main Inbox with notifications by automatically applying Apple’s Time Sensitive designation when Attentive predicts delivery to the Unknown Sender inbox.
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Requirements: SMS

Two-tap™ for Desktop (Closed Beta)

Extend Attentive’s two-tap™ sign-up flow to desktop by allowing subscribers to scan a QR code with their phone and complete sign-up while maintaining main inbox placement on iOS 26.
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Requirements: SMS

Pre-filled sign up units (Closed Beta)

Reduce sign-up friction by pre-filling site sign-up units with known first-party subscriber data.
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Requirements: Email

Agentic AI that optimizes performance

Campaigns and Journeys List View Update

Enhance the Campaigns and Journeys list view with new sorting and filtering options that persist during navigation.

Requirements: Email & SMS

Specify Journey Send Day/Time

Control message delivery by specifying the day of the week or time of day for sends.

Requirements: Email & SMS

Preview SMS Messages as Subscriber

Preview subscriber-specific SMS messages before sending to validate personalization and message accuracy.
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Requirements: SMS

Pre-Engagement with Preference Collection

Collect visitor preferences prior to sign-up through interactive onsite prompts that personalize opt-in experiences.
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Requirements: Email & SMS

Personalized Email “From” & Subject Lines

Send a single email campaign with dynamically personalized subject lines, preview text, and sender names per recipient.
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Requirements: Email

Journey Branching Criteria

Create Journey branches using custom event properties and subscriber attributes.
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Apply Real-Time Journey Updates

Apply content updates in Journeys that immediately affect messages already in progress.

AI Pro Model Upgrade

Improve purchase prediction accuracy using models trained on patterns across your customers and similar brands.

Email Brand Styles (Open Beta)

Define default brand styles for emails that can be automatically applied to new emails or retroactively applied to existing ones. 
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Requirements: Email

AI Email Template Generation (Open Beta)

Automatically generate complete email templates—including design, product copy, and product selection—using AI tailored to each shopper.
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Requirements: Email

Predictive Analytics (Closed Beta)

Use predictive attributes such as lifetime value, channel affinity, and RFM scores to inform messaging decisions.
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Extend Attentive data in more channels

Yotpo Enhancements

Automate review collection by triggering SMS or email review requests with direct Yotpo review links.
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Salesforce Marketing Cloud Data Sync

Bi-directionally sync contacts between Attentive and Salesforce Marketing Cloud.
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Homepage with Omni-Channel Metric

View a unified performance metric across SMS, Email, and AI Pro on the Attentive homepage.

Push Notifications & Reporting (Open Beta)

Send mobile app push notifications and access reporting for app-subscribed shoppers.
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Tapcart Push Integration w/Push (Open Beta)

Enable Attentive Push notifications by building your mobile application on Tapcart’s platform.
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Google Ads Audience Syncing (Open Beta)

Sync Attentive first-party audience data with Google Ads to support retargeting.
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Dynamic auto–generated coupons for Shopify (Open Beta)