Release Notes - Q1 2026

A/B Testing in Journeys - Pick a Winner 
Set automated winning criteria and instantly promote the best-performing variant to your main journey path, ensuring future subscribers always receive the most effective content.
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Requirements: Email or SMS

Boost engagement with personalized email headers
Use conditional logic to personalize sender names and tailor subject lines by loyalty tier, behavior, and other attributes to drive email engagement.
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Requirements: Email

Bulk User Profile API
Sync, manage, and retrieve customer profile data at scale without hitting technical limits. You can now use over 30 standard profile details to better organize your audience and personalize your messaging.
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Requirements: Email or SMS

Connect in-store and digital experiences with personalized barcodes in emails
Easily generate and embed barcodes directly in your emails, no custom HTML required. Barcode Generation makes it simple to tie loyalty codes, coupons, and subscriber profiles to your campaigns, creating seamless cross-channel experiences. Subscribers can redeem offers in-store with a quick scan, while you sync engagement data back to your source of truth for smarter personalization.
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Requirements: Email

Get peace of mind with email auto save
Continuously save your work and preview emails without resolving errors with email autosave. 
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Requirements: Email

Set default from addresses by message type
Easily set unique “from” addresses for campaign,  journey, and transactional emails and gain more control over how emails appear in the inbox.
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Requirements: Email

Yotpo Shareable Links
Automatically trigger SMS and email review requests at fulfillment or delivery using Yotpo's review eligibility events. Unique review links are inserted via macros with no manual effort.
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Requirements: Email or SMS

 

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