Segmenting your audience boosts engagement and ROI. Ready to send more personalized messages? Start with these key segments.
Tip: Build segments to send more relevant messages to your subscribers. As you send more messages, dynamic pre-built segments will keep your lists updated automatically.
New subscribers
Subscribers who joined within the last 180 days. Create a journey to welcome them immediately and nurture this segment over time.
Engaged subscribers
Subscribers who've clicked a shortlink within the past 90 days. Encourage these recent “window-shoppers” with limited-time offers .
Prospects
Subscribers who haven't completed a single purchase. A/B test different types of content to engage prospects, especially if they've opted in recently but haven't yet converted.
Repeat buyers
Subscribers who've successfully completed multiple purchases. These are your VIPs—reward these high-value subscribers with a loyalty program, early access, or other rewards .
Getting started with SMS segments
Check out our guide to SMS segmentation for six effective ways to implement segmentation and personalize your SMS program.
Other resources to help you get started
- Attentive Blog
The latest marketing tips, strategies, trends, and insights from industry experts. Go to blog
- Texts We Love
Check out the Texts We Love gallery for real SMS examples to inspire your next campaign! Go to Texts We Love
- Marketing calendar
Unlock top-performing, seasonal campaign ideas for every key date, all year long. View marketing calendar