This article assumes you’re familiar with how journeys work in Attentive. See What are journeys? for an introduction to journeys. If you’re interested in building journeys for specific products, see Branching in journeys.
Here are a few ways you can customize session abandonment journeys to drive more revenue:
- Automatically re-target your top of funnel site traffic
- Promote specific inventory more aggressively
Automatically re-target your top of funnel site traffic
You can use a session abandonment journey to re-target subscribers who visit your site but don’t go on to view a product page.
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Sample message: “Hey
{{subscriber.firstName}}, we noticed you checking us out. Have you seen our best sellers yet? short link to your website”
Promote specific inventory more aggressively
After a subscriber views your website, nudge them to view a particular product or group of products (e.g., sale or seasonal items) and send them a special discount code.
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Sample message: “Hey,
{{subscriber.firstName}}! We noticed you checking us out. Try out our latest styles! short link to your website Enjoy 10% off your purchase:{{offer.code}}
More information about session abandonment journeys
See the following articles for more information about session abandonment journeys: