Heads up: This article assumes that you’re already familiar with sign-up units and journeys in Attentive. If you’re not already, you may want to familiarize yourself with the following:
Back in Stock Waitlist lets visitors to your store enroll in notifications for out-of-stock products with variants, like size or color. When the out-of-stock item is replenished, you send enrolled subscribers a triggered message letting them know the product is available and includes a link to purchase.
Notes:
- You must reach out to your Attentive CSM before you implement Back in Stock Waitlist.
- If you want to use Back in Stock Waitlist for your store, you must use an eCommerce integration with inventory management or send your inventory updates via our Product Catalog API.
This feature adds a customizable Notify me CTA button to your product pages and appears when an item in your store is out-of-stock. All visitors to your store can enroll in back-in-stock waitlist notifications by clicking or tapping the Notify me CTA button. If a visitor hasn’t already, they opt-in to text messages from you when they enroll in the waitlist. You can send back-in-stock notifications as text and email messages.
You can see the subscriber experience with Back in Stock Waitlist notifications here.
How do I set up Back in Stock Waitlist?
Back in Stock Waitlist gives your subscribers a fast and seamless way to get notifications when products they want to purchase come back in stock, and leverages multiple features in Attentive. You can see a preview of the subscriber experience with Back in Stock waitlists for both mobile and desktop devices here.
Before your subscribers can enroll in and receive back-in-stock waitlist messages from you, you’ll need to complete three separate workflows. You can complete them in any order.
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Add the code snippet: Add a code snippet to your store that adds a customizable Notify me CTA button to your product pages. The Notify me CTA button shows for both mobile and desktop visitors to your store.
Note: You must have an administrator-level role or a role that permits you to edit store templates in order to add the code snippet.
See the following articles for more information about adding the code snippet to your store: -
Create and activate a Back in Stock Waitlist sign-up unit template: Create a new fullscreen sign-up unit that opens when store visitors click or tap the Notify me CTA button on an out-of-stock product variant on your store. There are prebuilt sign-up unit templates for both mobile and desktop sign-up units.
Learn how to create and activate a Back in Stock Waitlist sign-up unit here.
Patents: https://www.attentive.com/legal/patents -
Create and activate a Back in Stock Opt In journey template: Create a new journey that sends subscribers a message when an out-of-stock product they joined the waitlist for comes back in stock. There are templates for both SMS only and SMS + email Back in Stock Opt In journeys.
Learn how to create and activate a Back in Stock Opt In journey here.
Frequently asked questions
Can I use Back in Stock Waitlist with eCommerce partners other than Shopify?
Yes! You can use Back in Stock Waitlist with Shopify and all other eCommerce partners. You can also use this feature with custom or in-house eCommerce platforms and headless/Hydrogen Shopify stores.
Can I change the look of the Notify me CTA in my store?
Yes! You can match the style of the CTA button to any CSS class that already exists in your store’s theme or by modifying the Attentive code snippet (for Shopify or non-Shopify/headless/Hydrogen Shopify) that you add to your store.
Where can I find SKU-level reporting about units that are back in stock?
See the Back-in-stock waitlist enrollment report for more information about the number of waitlist enrollments and notifications sent for each product and product variant.
Can I set a threshold for the number of products that should be available before notifications are sent?
Not at this time. If you’re interested in setting a threshold for the number of products that should be available before notifications are sent, please provide feedback to your Attentive CSM.
Do subscribers receive multiple notifications for the same product if it’s frequently in and out of stock?
No. Once a back in stock notification is sent, subscribers are removed from the waitlist and won’t receive notifications for future restocks of the same product.