Back in Stock Waitlist overview

Heads up: This article assumes that you’re already familiar with sign-up units and journeys in Attentive. If you’re not already, you may want to familiarize yourself with the following:

Back in Stock Waitlist lets visitors to your Shopify store enroll in notifications for out-of-stock products with variants, like size or color. When the out-of-stock item is replenished, you send enrolled subscribers an automated message letting them know the product is available and includes a link to purchase.

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Important: If you want to use Back in Stock Waitlist for your store, your store must:

  • Be on Shopify
  • Use Shopify inventory management and not a third-party or external inventory management system

You must also reach out to your Attentive CSM before you implement Back in Stock Waitlist.

This feature adds a customizable Notify me CTA button to your Shopify product pages and appears when an item in your store is out-of-stock. All visitors to your Shopify store can enroll in back-in-stock waitlist notifications by clicking or tapping the Notify me CTA button. If a visitor hasn’t already, they opt-in to text messages from you when they enroll in the waitlist. You can send back-in-stock notifications as text and email messages.

You can see the subscriber experience with Back in Stock Waitlist notifications here.

How do I set up Back in Stock Waitlist?

Back in Stock Waitlist gives your subscribers a fast and seamless way to get notifications when products they want to purchase come back in stock, and leverages multiple features in Attentive. You can see a preview of the subscriber experience with Back in Stock waitlists for both mobile and desktop devices here.

Before your subscribers can enroll in and receive back-in-stock waitlist messages from you, you’ll need to complete three separate workflows. You can complete them in any order.

  1. Add the Shopify code snippet: Add a code snippet to your Shopify store that adds a customizable Notify me CTA button to your product pages. The Notify me CTA button shows for both mobile and desktop visitors to your Shopify store. Note that you must have an administrator-level role or a role that permits you to edit store templates in order to add the code snippet.

    Learn how to add the Shopify code snippet to your Shopify store here.
    j-wl-overview.png
  2. Create and activate a Back in Stock Waitlist sign-up unit template: Create a new fullscreen sign-up unit that opens when store visitors click or tap the Notify me CTA button on an out-of-stock product variant on your store. There are prebuilt sign-up unit templates for both mobile and desktop sign-up units.

    Learn how to create and activate a Back in Stock Waitlist sign-up unit here.
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  3. Create and activate a Back in Stock Opt In journey template: Create a new journey that sends subscribers an automated message when an out-of-stock product they joined the waitlist for comes back in stock. There are templates for both SMS only and SMS + email Back in Stock Opt In journeys.

    Learn how to create and activate a Back in Stock Opt In journey here.
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Frequently asked questions

Can I use Back in Stock Waitlist with eCommerce partners other than Shopify?

Not at this time, though we’re evaluating this for a future release. If you’re interested in using Back in Stock Waitlist with a different eCommerce partner, please provide feedback to your Attentive CSM.

Can I change the look of the Notify me CTA in my Shopify store?

Yes! You can match the style of the CTA button to any CSS class that already exists in your Shopify store’s theme or by modifying the Attentive code snippet that you add to your Shopify store.

Where can I find SKU-level reporting about units that are back in stock?

See the Back-in-stock waitlist enrollment report for more information about the number of waitlist enrollments and notifications sent for each product and product variant.

Can I set a threshold for the number of products that should be available before notifications are sent?

Not at this time. If you’re interested in setting a threshold for the number of products that should be available before notifications are sent, please provide feedback to your Attentive CSM.

Do subscribers receive multiple notifications for the same product if it’s frequently in and out of stock?

No. Back in Stock Opt In journeys remove subscribers from the waitlist after the first notification is sent.

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