Set up product feeds for more fine-tuned recommendations

Set up product feeds to specify which products are eligible for product recommendations in your emails. This allows you to fine-tune product recommendations, for example to showcase only sale items or kids’ items in a given email message.

Before you begin

In order to use product feeds, your company must share product data with Attentive. Product data can be shared via an eCommerce integration (like Shopify) or via the Product Catalog API. To use product feeds, products must be associated with a category or collection in your eCommerce platform or have values for categories or collections in the Product Catalog API payload. Contact your Attentive CSM or our White Glove team (whiteglove@attentivemobile.com) if you have questions or need assistance.

Create a new product feed

Follow these steps to create a new product feed:

1. In Settings, go to Products.
2. Click + New Product Feed. This opens the Create a new product feed window.

   

3. In the Create a new product feed window, enter a unique Product feed name.
4. Define your product feed with rules:
   • Choose a filter from the dropdown (Category, Collection, Inventory, Price, or Tag). Follow the instructions in the section below if you choose Inventory orPrice.
     
     
     Note: Corresponding data from your eCommerce platform or in your Product Catalog API payload must be available in order to use a filter. For example, to use the Price filter, products must have prices.
   • Choose a condition (Is or Is not)
   • Choose values based on your selected filters. You can select multiple filters.
     
     
     Note: When you select multiple values, the rule evaluates whether any of the selected products satisfy the rule. For example, for the rule Category Is T-Shirts Sweatshirts, the rule evaluates whether the category is t-shirts or sweatshirts.
   • (Optional) Click Add rules to add more rules.
     
     
     Note: When you create multiple rules, the product feed evaluates whether products meet the conditions of all rules. For example, consider a product feed with two rules: Category Is T-Shirts and Category Is Men's. For a product to be included in the feed, it must be in both the T-Shirts and Men's categories.
5. Click Save.

You can find your new product feed on the Products page. To edit a product feed, click the three dots on the right side of the page for that product feed, then click Edit feed.

Filter by inventory

Setting a minimum or maximum inventory filter excludes products outside these limits from recommendations. For example, you can use the inventory filter to ensure that products running low on inventory don’t appear in product recommendations.

1. Create or edit a product feed.
2. If you’re creating a new feed, choose Inventory from the dropdown when setting up the first rule.
   
   If you’re editing an existing feed, you can change the selected filter in a rule for Inventory or click Add rules to add another rule with Inventory as the filter.
3. Choose whether the Inventory should be More than or Less than a certain amount.
   
   
   Note: A product’s inventory is the sum of all product variant inventory quantities. Product feeds can only be filtered by product quantity, not product variant quantity.
4. Enter the amount that the rule should evaluate to determine whether to include a product.
   
   For example, if you create the rule Inventory Is More Than 100, then only products with an inventory count greater than 100 will be included in the feed and in product recommendations.
5. (Optional) Click Add rules to add additional rules.
6. Click Save.

Filter by price

Setting a minimum or maximum price filter excludes products outside these limits from recommendations. For example, you can use the price filter to ensure that products that are free don’t appear in product recommendations.

1. Create or edit a product feed.
2. If you’re creating a new feed, choose Price from the dropdown when setting up the first rule.
   
   If you’re editing an existing feed, you can change the selected filter in a rule for Price or click Add rules to add another rule with Price as the filter.
3. Choose whether the Price should be More than or Less than a certain amount.
4. Enter the amount that the rule should evaluate to determine whether to include a product.
   
   For example, if you create the rule Price Is More Than $50 USD, then only products that cost more than $50 will be included in the feed and in product recommendations.
   
   
   Notes:

   • This filter only supports one currency. The currency of the filter will match the currency of your default region in Attentive. If your product catalog contains products with prices in multiple currencies, only products that meet the conditions of your rules and whose price is in your default currency will be included in the feed and product recommendations.
   • If a product has multiple variants, all variants must meet the conditions of your rules. For example, if you create the rule Price Is More Than $50 USD, then products with any variants that cost less than $50 won’t be included in the feed and product recommendations.
   • Deleted and out-of-stock products aren't counted as eligible products and are excluded from product feeds.
5. (Optional) Click Add rules to add additional rules.
6. Click Save.

Use product feeds to fine-tune email recommendations

Follow these steps to use a product feed to fine-tune product recommendations in your emails:

1. 1. In the email builder, add or edit a product recommendation block.
   2. In the Add product recommendations window, select a product feed from the Which products to include in recommendations dropdown.
      
   3. (Optional) If you haven’t yet created a product feed or you want to create a new one, select Create new product feed.
   4. Finish configuring product recommendations, then click Save.

As with all product recommendations, if subscriber purchase data isn’t available, a best-selling product is recommended instead. Recommendations only include products that are in stock.