You can connect Attentive with Shopify to enable a variety of features that can grow your list of SMS subscribers. With this integration, you can:

Note that Attentive’s tag is automatically installed on your Shopify website as part of the integration setup process. Attentive’s tag allows your sign-up units to be displayed and observes important data on your site that powers various parts of your SMS program, such as product views, cart adds, and purchases.

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Step 1. Set up the integration in Attentive

Complete the following procedure to set up the integration in Attentive:

  1. Navigate to the integrations setup page and select Shopify.
  2. Click Install.
  3. Enter your Shopify Shop URL. For example, you can enter or siren-denim.
  4. Click Set up integration.
    Important! By clicking this button, you're authorizing bidirectional data sharing between Attentive and Shopify.
    You're redirected to your Shopify store, and there's a request to install the Attentive app. Note that permissions are preset with the public app.
  5. Click Install app.
    Your Shopify store is now connected.

Step 2. Edit Shopify integration settings in Attentive

Complete the following procedure to update any settings for your Shopify integration:

  1. Navigate to the integrations setup page and select Shopify.
  2. Click the Settings tab.
    Note that the Collect Marketing Subscribers at Checkout setting is enabled. Historical and real-time marketing SMS subscriber opt-ins are now synchronized between Attentive and Shopify.
  3. Enable the Ingest Transactional Events setting to synchronize historical and real-time transactional SMS subscriber opt-ins between Attentive and Shopify. With this setting enabled, Attentive can also see transactional events, like completing a purchase.
  4. (Optional) Edit the Sync Customer Data setting. This allows you to create targeted segments based on your Shopify customer data. This is required in order to sync past purchases. By default, this setting is enabled.
  5. Click Save changes.
    Your Shopify integration is updated.
    Note: On the Shopify side, the Attentive integration is listed under the Sales Channel header.

Verify tag installation

When you visit your Shopify website, if the tag is implemented correctly, you will see several network requests including


We’re here to help! Contact our White Glove team ( to ask about the Attentive + Shopify integration.

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