Product data is data about the items you sell. It includes attributes like name, product category, inventory count, size, flavor, and more. You can use product data to add personalized details to messages sent to subscribers; create custom, dynamic segments of subscribers based on which products they interacted with; and much more.
How do I add my product data to Attentive?
There are two primary ways that you can add your product data to Attentive:
- One of our e-commerce integrations, like Shopify or BigCommerce
- The Attentive Product Catalog API (requires developer resources to configure)
How can I use product data in Attentive?
Here are some of our favorite ways to use product data in Attentive:
- Enrich messages you send to subscribers with personalized, product-specific details
- Build segments based on product details or how subscribers interact with specific products
- Trigger low inventory, price drop, and back in stock journeys
- Branch journeys on product data
Enrich messages you send to subscribers with personalized, subscriber- and product-specific details
Personalization macros let you include details specific to your subscribers and the products they interact with in the messages that you send them. When possible, you should always use personalizations in messages you send as subscribers are significantly more likely to interact with them.
Note that some personalization macros are only available if you’re using specific integrations, and certain journeys can only use certain types of product data.
For a full list on which personalizations you can use, check out Personalize your messages with dynamic content.
To see which personalizations are available, click the Personalization button while composing a journey or campaign message. Then, select a personalization from the Insert variable window to add it your message.
When the message is sent to subscribers, the personalization macro is replaced with the appropriate product or subscriber detail.
Build segments based on product details or how subscribers interact with specific products
You can use product data to build dynamic segments of subscribers based on how they interact with your products. Once built, you can use segments that use product data to send highly relevant messages to ideal groups of subscribers. Some specific examples of product data segments include:
All subscribers who've viewed an item from a specific category on your store
A subscribers activity >
Has > Viewed a product > At least once >
In the last > 14 > day(s) >
Where Category > Is > Eco Friendly
Segments like this let you send messages to subscribers who are interested in particular categories on your store, like eco-friendly products.
All subscribers who've added a high-value items to their cart
A subscriber’s activity >
Has > Added to cart > At least once >
In the last > 30 > day(s) >
where > Price > Is more than > $100
Segments like this one let you message subscribers who are interested in high-value items in your store, giving you an opportunity to overcome price objections by sending them special offers.
All subscribers who've purchased items with a specific size or variant
A subscriber’s activity >
Has > Made a purchase > At least once > Over all time >
where > size > Is > XS
To get started, go to Segments and then click + Create segment. Then, select Dynamic segment to build your own product data dynamic segment, or select Segment templates to see how the pros at Attentive build product data segments.
Not sure where to start?
- First, check out What is segmentation?
- Then, read Create a dynamic segment or Create a segment using a template
Trigger low inventory, price drop, and back in stock journeys
Journeys let you send timely, automated messages based on subscriber behavior. If you’re not already familiar with them, you may want to check out What are journeys? To get an overview of how they work before proceeding with product data journeys.
With product data, you can build journeys that are triggered when subscribers interact with products on your store that are low inventory, are recently back in stock, or have had a recent price drop. The product data triggers you can use in Journeys include …
Back in stock
Send messages to subscribers to let them know a product they’ve viewed that was out of stock is now back in stock.
For more on back in stock journeys, check out Create a back in stock journey and FAQs: Back in stock journeys. If you’re not sure where to start, be sure to check Attentive’s use cases for back in stock journeys!
Create urgency in purchasing decisions by messaging subscribers when they view or add a product with low inventory levels to their cart.
Overcome pricing objections by sending subscribers a message when products they’ve shown an interest in drop in price.
Branch journeys on product data
In addition to building journeys that are triggered on product data, you can also branch journeys on product data. Using product data to branch your journeys lets you send even more finely tailored, hyper-specific messages to just the right subscribers at just the right time. Some of our favorite ways to use branching on product data include:
Branch on product availability in cart abandonment journeys
By adding an In Stock product data branch to your cart abandonment journeys, you’ll only send messages to subscribers who’ve abandoned a cart with an item that’s actually in stock. This way, you won’t spam subscribers with messages about products they can’t buy.
Branch on Best Seller status in browse abandonment journeys
If you add a Category > Best Seller product data branch to your browse abandonment journey, you can send one message to subscribers who view normal items … and another message designed to drive urgency to subscribers who view Best Seller products.
For more on branching journeys with product data, be sure to check out What is branching on product data? And FAQs: Branching on product data. Then when you’re ready to get started, check out our use cases for branching on product data for inspiration!