Manage Klaviyo segments

Segmenting in Attentive’s platform enables you to send targeted, personalized messages and engage subscribers based on various factors. With the Attentive + Klaviyo integration, you can add pre-created customer segments from your Klaviyo account to Attentive’s segmentation functionality so you can orchestrate across SMS and email. This allows you to leverage your Klaviyo segments directly in Attentive.

Before you begin

In order to leverage Klaviyo third-party segments, you must set up the Attentive + Klaviyo integration. See the Klaviyo setup guide for details.

Import Klaviyo segments into Attentive

Follow these steps to import a Klaviyo segment:

1. Log in to your Klaviyo account and go to the Lists & Segments tab.
2. Click the name of the segment you want to import into Attentive.
3. Copy the webpage URL. For example,
   https://www.klaviyo.com/list/AbCdE/
4. Go to the Marketplace in Attentive and select Klaviyo.
5. At the bottom of the Settings tab, under Optional settings, click Create Segments.
6. Click + Add segment.  The Add segment window appears.
   
7. Enter the following information:
   • Name: A unique name for the segment.
   • Description: A short description to help you identify the segment.
   • Segment URL: The Klaviyo webpage URL that you copied in a previous step.
8. Click Add segment. The Klaviyo segment begins to upload and will appear in Attentive after 24 hours.
   
   
   Note: Larger segments (over 100K contacts) may take over 24 hours to be available. The segment refreshes every 24 hours after it's originally added. For example, if the segment is added at 3 PM, it synchronizes again the following day around 3 PM. You can’t manually refresh the segment.
9. Click Save changes at the bottom of the screen.

If you want to import more than one segment, repeat this procedure for each segment you want to add. 

View your Klaviyo segments in Attentive

After your Klaviyo segment is uploaded, it appears in Attentive’s segment builder. Follow these steps to view Klaviyo segments in Attentive:

1. Go to Segments.
2. Choose Klaviyo in the segment type dropdown. Your uploaded Klaviyo segments appear.
   
3. Click on a segment to see its overview and to review its performance.

Create a campaign using a Klaviyo segment

Follow these steps to add your Klaviyo segment to a campaign in Attentive:

1. Go to Campaigns.
2. Click the + Create campaign button.
3. Click Text or Email. The Campaign Composer page appears.
4. In the Audience panel, click Edit. The Audience panel appears on the right side of the page.
5. From the Select a segment dropdown, search for and check the Klaviyo segments to include. You can also exclude Klaviyo segments by checking them in the Excluded segments dropdown.
6. Click Save.

Complete the steps to compose a message and send a message to finish creating your campaign.

Use a Klaviyo segment as a condition in your Attentive segments

You can create an Attentive segment using Klaviyo by selecting Members of non-dynamic segment as a condition. This allows you to use other conditions in addition to your Klaviyo segment. For example, the following segment includes Klaviyo subscribers who also use iOS devices.