FAQs: Offers in journeys

Why would I want to add an offer to a journey? What are the main use cases?

Check out Use cases: Offers in journeys.

Can I add offers to any journey messages?

You can add any offer to any marketing, non-transactional journey. Previously, you could only add offers to welcome journeys.

Can I add an existing offer, or do I have to make a new one?

Both! You can either choose an existing offer to include in the journey, or click Create new to use a new offer.


For more, check out Create offers.

If I’m using a unique discount code, does each subscriber get a unique code?

Yes! Each customer that enters a journey with a unique discount code will receive -- and deplete -- their own code.


Note: When you send a test message with a {coupon} or {couponDisplayScreen}, you will see [coupon] or [couponDisplayScreen] in the test message. When you send the message as part of a journey, subscribers will see the correct discount code or link.

Can I test what a message with an offer will look like?

Yes! While editing a send text message step, click Send test message on the phone, and then enter the number you want to send the test message to.

Can I include both shared and unique discount codes in a journey message?

Yes! You can use both, so long as they are part of a non-transactional journey.

Why can’t I add discount codes to transactional journeys?

Transactional journeys can only include information about the status of a customer’s order or subscription, and cannot include any kind of marketing content. Because offering discount codes is a type of marketing, you can’t include them in transactional journeys.

What happens if a subscriber already received a discount code from the existing offer I chose?

A new discount code is pulled from the offer, regardless of whether or not the subscriber has received or redeemed that code. Note that you can see how many discount codes are left when choosing them:


Can I link to a coupon display screen (CDS) from a non-welcome journey message?

Yes! You can use the {couponScreenLink} to link to a CDS from a non-welcome journey message. However, keep the following in mind:

  • You may only have one active CDS at a time.
  • The copy on the CDS should be generic enough that it makes sense in all scenarios that it will be used in.
  • The CTA destination will not be unique, so it will take subscribers to whatever destination already exists on the CDS.
  • UTM tracking will not be distinguishable by message.

Can I use an auto-apply link within a non-welcome journey message?

Yes! If your site supports auto-apply links like Shopify, then you can use {couponLink} in non-welcome journeys. Remember: the auto-apply URL must be set in the discount code itself before you can use this option.

Also, if you’re using Shopify, you can both auto-apply the discount code and direct the subscriber to their dynamic cart page with the URL format shown below:
Note: This format overrides the default URL format, which goes to the homepage.


Can I add more than one discount code to a single message?

You can include one discount code in each message in a journey.


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