Heads up: this article details how to add an offer to a new or existing journey, and assumes that you’re familiar with how to build and activate a journey already. Need to catch up? Check out What are journeys? and Create a journey.
You should know
- You can learn about different types of offers and how to create them here: Create offers.
- You can't always use all offer types with all journeys. While you can use unique or shared discount codes with all journeys, you cannot use integrated offers like Shopify auto-gen offer codes for any journey that may trigger for multiple subscribers at the same time (Price Drop, Winback, Low Inventory, Joined a Segment, etc). This is because messages could get dropped if the offer depletes more quickly than it can be replenished.
Add an offer to a journey
- While signed in to Attentive, go to Journeys.
- Create a new journey or open an existing one.
- Click on a Send text message step.
- Click the { } Personalization button.
- Click the Variable dropdown, then click the Offers category.
- Click
{{offer.code}}to insert the offer code or{{offer.link}}to insert a link with the offer already applied. - Under Offer, click Add offer if one isn't already selected.
- Optional, but strongly recommended: Update the copy of your message to reference your offer.
- When you’re done, click Save.
- The offer is now included in the text message. Don’t forget to activate your journey!
Note: When you use the same unique or integrated offer in more than one journey, the code (previous vs. new) will be determined based on the distribution window.