Create a journey

Prebuilt journeys give you access to workflows that have been vetted for performance and best practices by the experts at Attentive. With just a few clicks, you can use prebuilt journeys to build high-performing messaging workflows quickly and easily.

When you build a new prebuilt journey, all of the heavy lifting is already done for you—you won’t need to worry about how long your wait steps are or when you should add a branch. Instead, you can focus on what you do best: writing great messages to your subscribers.

You should know

• Although prebuilt journeys come with prewritten messages, you can customize them to better suit the needs of your business and subscribers.
• There's only a single prebuilt journey for each type of trigger, but you can customize each journey to suit the exact needs of your business.
• If you use a prebuilt journey to build a welcome new subscribers journey, you can use it as part of a sign-up flow.
• Don't see the journey trigger you want to build a journey from? You can build your own custom journey triggers using our Custom Events API.
• You can view past versions of journeys in the Attentive UI. When viewing past journey versions, you can restore a previous version, clone a version to create a new journey, and remove subscribers from previous active versions. See Journey version management for more information.

Types of journeys

If you're looking for suggestions on what type of journey you should make, check out What kind of journey should I build?

You can use a variety of prebuilt journeys, including:

• Welcome new subscribers: Message new subscribers with an offer like a discount code when they first opt-in to messaging. For more, check out Welcome journeys.
  
  Note: You can make new welcome messages only after the Support team has built your first welcome message. If you don't already see a welcome journey, contact our Support team here.
• Cart abandonment: Message subscribers after they add a product to their cart, but didn’t complete the purchase.
• Browse abandonment: Message subscribers who viewed a product but didn’t add it to their cart.
• Post-purchase: Message subscribers after they make a purchase to let them know about new products, sales, or a link to write a review.
• Back in stock: Send messages to subscribers when specific items are back in stock. For more, see Create a back in stock journey.
• Shopify transactional journeys: If you're using Shopify, message subscribers to confirm an order, when an order has shipped, and more. For more, check out What are transactional journeys?
• ReCharge subscription updates: Message subscribers details about their subscription, like subscription started, upcoming charges, or subscription skipped. 
• Price drop: Overcome price objections by sending subscribers messages letting them know that a product they added to their cart in the past now has a price drop. For more, check out Price drop journeys.
• Low in stock: Drive revenue by emphasizing the scarcity of products your subscribers have shown interest in, and send them messages to encourage purchase. For more, check out Low inventory journeys.

If you’re already a Journeys pro and don’t want to use a pre-built journey, you can build a new journey from scratch.

Create a new journey

1. Sign in to Attentive, and go to Journeys.
2. Click Create Journey ...
   
   Select a prebuilt journey ...
   
   A new prebuilt journey opens: 
   
3. You can:
   • Add one or more steps to your journey by clicking the Plus icon + on a step and selecting an action or a rule.
     
     For more on the different types of steps, see Add steps to a journey.

   • Edit the copy of a text message by clicking the Send text message box in the journey and then adding your own copy.

     

   • Duplicate steps by using copy and paste with individual steps or groups of up to 50 connected steps to quickly replicate journey logic.

For more on sending text messages in a journey, check out Send a text message step.

4. When you’re done customizing the journey, click Turn on, set the frequency of the journey, and then click Turn on journey.
   
   You can also click Schedule to activate the journey at a future date and time.
   
   Once activated, you can see your journey from the Journeys tab. For more, see View a journey’s performance.

Copy a journey step

Duplicate journey steps

You can duplicate any journey step—including messages, branches, A/B tests, or wait steps—to reuse logic or content in different parts of your journey.

To duplicate a single step:

1. In the journey canvas, find the step you want to copy.
2. Click the three dots (...) on the step to open the action menu.
3. Select Copy step.
4. Hover over the step where you want to place the copy > click the plus (+) icon > select Paste copied step. The copied step(s) remain on your clipboard and can be pasted more than once.

To duplicate multiple steps at once: You can copy a sequence of up to 50 connected steps:

1. Click the three dots (...) on any step and select Multi-select steps.
2. Select the connected steps you want to copy.
   a. Selecting a Branch step automatically pre-checks all steps nested beneath it, making it easy to duplicate or remove complex sequences with a single click.
3. In the toolbar at the top of the canvas, click Copy.
4. Click the plus (+) icon in the new location and select Paste copied steps.