Heads up: this article details several use cases for branching your journeys on Shopify product data. If you haven’t yet, check out What is branching on product data? before diving into the use cases below.
Branch on product data in browse abandonment journeys to send subscribers a message with a discount on a product they viewed to help convert the view into a sale.
Browse abandonment journey use cases on this page:
- Exclude subscribers who viewed a particular product from a sale message if their item(s) aren’t included in the sale
- Promote specific inventory more aggressively
- Message subscribers who viewed a category or tag of products to promote a sale
As you write content for each of these use cases, keep in mind that unlike low inventory and price drop journeys, browse abandonment journeys can’t take into account any product variants.
Exclude subscribers who viewed a particular product from a sale message if their item(s) aren’t included in the sale
If you’re running a sale on everything across your store except for one category like shirts, you can send a sale-centric message to subscribers who viewed on sale items, and exclude subscribers who viewed items that are not on sale. Branch your journey with What product was viewed > Product category > Name of category.
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Main branch message: “We noticed you eyeing some shirts. Check out our new arrivals: link”
- Alternatively, you can end the journey here if you don’t want to send a generic message.
- Else branch message: “Good news! The items you viewed are on sale now! Shop them before they’re gone:[shortlink]”
Promote specific inventory more aggressively
After a subscriber views a specific item, nudge them to complete the purchase by branching your journey with What product was viewed > Product name > Name of the product and sending them a special discount code.
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Main branch sample message: “
{{triggerEvent.product.name}}is a great choice! Enjoy 10% off your purchase:{{offer.code}} -
Else branch generic sample message: See something you liked? Take a second look:
{{triggerEvent.product.name}}
Message subscribers who viewed a category or tag of products to promote a sale
After a subscriber views items in a particular category or tag, branch your journey with What product was viewed > Product category > Category name.
Then, add another branch after the Category branch with What product was viewed > Product tag > #on-sale.
- Main branch sample message: “Good news! Shoes are on sale now. Shop them before they’re gone:[shortlink]”
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Else branch generic sample message: “Thanks for stopping by! Here's a discount code for 10% off your next order:
{{offer.code}}”