Heads up: this article details several use cases for branching your journeys on Shopify product data. If you haven’t yet, check out What is branching on product data? before diving into the use cases below.
Use post purchase branching on product data to send subscribers messages thanking for their purchase and to recommend (and maybe offer a sale on!) complementary products.
Send special post-purchase product care instructions after purchasing a product
After a subscriber purchases an item, branch your journey with What product was purchased > Product name to send them specific care instructions, warranty information, or similar. Note that you can send a unique message for different products by clicking Add branch and adding additional main branches.
- Main branch 1 sample message: "We hope you're loving your {productName}! Don't forget to register for your warranty here: [shortlink]"
- Main branch 2 sample message: "We hope you're loving your new {productName}! Here are the care instructions: [shortlink]"
- Else branch sample message: "Thanks for your purchase of {productName}! As a thank you, we're giving you 10% off your next purchase."
Send an offer or special message to subscribers who purchased a specific product
After a subscriber purchases an item, branch your journey with What product was purchased > Product name to send them details about your rewards program, a new sale, or details about the product they purchased.
- Main branch sample message: “Thanks for purchasing {productName}! Click here to register your warranty: shortlink”
- Else branch generic sample message: “Thanks for your purchase! As a thanks, here’s a discount code for 15% off your next order: [shortlink]”
Send one message to subscribers who purchased an item on sale and a different message to all other subscribers
After a subscriber purchases a product that was on sale, branch your journey with What product was purchased > product tag > #on-sale (or whichever Shopify tag you want to branch on).
- Main branch sample message: “Thanks for your order! Join our rewards program to get early access to sales: [shortlink]”
- Else branch generic sample message: “Thanks for your purchase! Here's a discount code for 10% off your next order: [shortlink]”
Recommend a complementary product
After a subscriber purchases a specific item, branch your journey with What product was purchased > Product name to send a link to shop a complementary product.
- Main branch sample message: “Great choice on {productName}! Complete the look here: [shortlink]”
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Else branch generic sample message: “Thanks for your purchase! Here's a discount code for 10% off your next order:
{{offer.code}}”
Recommend complementary product collections
After a subscriber purchases a collection of items, like a Jocelyn sweater, sweatshirt, t-shirt, and hoodie, branch your journey with What product was purchased > Product name to send them a link to a complementary pant/pants collection.
- Main branch sample message: “Thanks for your Jocelyn sweater order! We think you’ll love the Jocelyn jogger collection: [shortlink]”
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Else branch generic sample message: “Thanks for your purchase! Here's a discount code for 10% off your next order:
{{offer.code}}”
Recommend complementary product categories
After a subscriber purchases an item in a specific category like “shoes,” branch your journey with What product was purchased > Product category > Name of the category to send them a link to a complementary product category like “socks.”
- Main branch sample message: “Need socks for your new shoes? Sock sale is on now, check it out: [shortlink]”
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Else branch generic sample message: “Thanks for your purchase! Here's a discount code for 10% off your next order:
{{offer.code}}”