What kind of journey should I build?

With Journeys, you can:

  • Automatically send welcome messages to new subscribers
  • Send VIP subscribers exclusive info on an upcoming drop
  • Send triggered, transactional messages to subscribers confirming that their order was confirmed on your Shopify store
  • Use your event data to create custom journey triggers

See each of the sections below for some inspiration on how to get started. Each section includes links to other articles where you can learn how to build each type of journey, as well as use cases and best practices.

Not sure which type of journey makes the most sense for your goals? Reach out to your CSM!

Convert browsers into buyers

Chances are, some of the people visiting your store are looking at products -- or even adding them to their cart -- but aren’t completing the purchase. Use these journeys to boost your conversion rates.

If you send subscribers who viewed a product on your store an offer, they’re more likely to return and complete the purchase. This works even better if you message subscribers who added something to their cart but didn’t make a purchase.

  1. Create a new journey.
  2. On the Prebuilt journeys page, select Browse abandonment or Cart abandonment.
  3. Add an offer to the Send text message step.

Example browse abandonment journey.

Welcome new subscribers with special offers

Engage with subscribers at key moments and give them incentives to visit your store more often, and you’ll see casual shoppers transform into fervent advocates.

When you reach out to new subscribers with a welcome message, it gives you the chance to further define your brand, send introductory discount codes, and give readers a taste of what’s coming.

Example welcome journey with offer.

Send follow up messages and offers after a purchase to boost revenue

If a subscriber hasn’t made a second purchase after a set number of days since their last purchase, send a discount code to encourage re-engagement. After a subscriber successfully completes a purchase, you can send them a discount code to encourage reengagement. You can send this code either immediately after their purchase, or schedule it for a later time.

  1. See our Post-purchase journey use cases to determine which journey is best for you.
  2. Create a new journey.
  3. As you create the journey, make sure to implement post-purchase best practices.
    1. First, check out post-purchase journey use cases and decide what you want to build, and then review post-purchase best practices.
    2. Then, create a new journey and select the Post Purchase prebuilt journey.

Example post-purchase journey.

Improve conversions by adding special offers to journeys

You can add special offers to follow-up messages in your journeys to improve conversion rates. In the example below, we add an offer for their abandoned cart, and a link to resume their purchase journey.

  1. See our use cases for offers in journeys to determine what’s best for you.
  2. Create a new journey.
  3. In a Send text message step, add an offer.
    1. First, check out some of the main use cases for offers in journeys to help decide what you want to build.
    2. Then, create a new journey and select the right prebuilt journey. Don’t forget to add an offer to one of the messages!

Example cart abandonment journey.


Send subscribers transactional updates about their Shopify orders

Unlike promotional messages that send subscribers discounts or other incentives to complete purchases, transactional messages keep subscribers up to date on the status of their orders. Shopify and ReCharge transactional messages let you build journeys that notify subscribers when their order or subscription was confirmed, canceled, refunded, and more.

  1. Learn what you can do with transactional journeys.
  2. Create a transactional journey.
  3. Make sure to include a Shopify trigger.
    1. First, check out What are transactional journeys? To learn about what you can (and can’t!) do with transactional messages.
    2. Then, create a new journey and use one of the Shopify prebuilt journeys.

Example Shopify order shipped transactional journey.

Send transactional messages to subscribers about their ReCharge subscription

If you’re using ReCharge to manage subscriptions for your business, you can build journeys that send subscribers transactional messages about their subscription. For example, send messages to confirm that a subscriber has begun their subscription or that they have an upcoming charge.

  1. Learn what you can do with transactional journeys.
  2. Make sure to incorporate ReCharge triggers.
    1. First, check out What are transactional messages? To learn about what you can (and can’t!) do with transactional messages.
    2. Then, create a new journey and use one of the ReCharge prebuilt journeys.

Example Recharge subscription started journey.

Branch on product data for follow-up messages

When you branch on product data, you can send subscribers follow-up messages and offers based on the products they interacted with in your store, and their purchase journey.

For example, if a subscriber purchases a sweater, they enter a post-purchase journey that sends them another message highlighting a complementary product like a matching jogger.

  1. Learn about branching on product data, and review our use cases.
  2. Use our prebuilt journeys to create a Browse abandonment, Cart abandonment, or Post-purchase journey.
    1. First, check out What is branching on product data? And branching on product data use cases to get an idea of how branching on product data works and get inspiration.
    2. Then, create a new journey using either the Browse Abandonment, Cart Abandonment, or Post-Purchase prebuilt journey.

Example post-purchase journey with branching on product data.

Have two-way conversations with subscribers

Conversational journeys let you build dynamic, two-way conversations between you and your subscribers. When subscribers reply to one of your messages with a keyword, conversational journeys automatically send them recommendations, additional product details, special offers and more. You can fully customize both the keywords that trigger conversational replies, as well as the content of each reply.

  1. Create a conversational journey.
  2. If you haven’t done so already, define custom attributes. In the journey, add a custom attribute step to collect these attributes.
  3. Use the custom attributes to segment your subscribers.

Example conversational cart abandonment journey.



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