Collect custom attributes from sign-up units

You can include prompts for custom attributes in your sign-up units. Once added to your sign-up units, custom attributes can collect personalized data about new subscribers as they sign up to receive messaging from you. You can use the data you collect to build targeted, dynamic segments based on product preferences, location, or other subscriber data.

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Once collected, you can use custom attribute data gathered from your sign-up units to:

You can add custom attribute collection to the following types of sign-up units:

  • Fullscreen (mobile and desktop)
  • Partial (mobile only)
  • Landing pages
  • Coupon display screens

Important: You can’t add custom attribute collection to your sign-up units yourself. To add custom attribute collection, reach out to your CSM or White Glove (whiteglove@attentivemobile.com).

The following input types for custom attributes are available in sign-up units:

  • Radio button selections: Use when subscribers should select only a single option at a time. Use radio buttons for a short set of options (five or fewer).
  • Checkbox selections: Use when subscribers can select more than one option.
  • Short text responses: Use to collect general information from subscribers, like their name or ZIP Code.

    Note: Short text responses can’t be used to build segments or in joined-a-segment journeys.
  • Dropdown selections: Use when subscribers should select only a single option at a time. Use dropdown selections for longer sets of options (five or more).
  • Date selection: Use to collect information about dates, such as subscriber birthdays or anniversaries.

Custom attribute collection best practices

  • Include an incentive: You’ll gather more subscriber data if you incentivize store visitors with an exciting offer or giveaway.
    Less is more: Resist the impulse to collect as much information from your subscribers on sign-up as possible. Long lists of required responses result in missed conversion opportunities. Collecting only the data you need makes it easier to build thoughtful, effective segments and messages later.
    A/B test: You should always A/B test your sign-up units to ensure that they perform similarly (and hopefully, better!) than your existing sign-up units. You’ll get the best results if you test sign-up units that collect custom attribute data against those that don’t, but are otherwise the same.

Custom attribute collection restrictions

The number of input fields available varies based on the vertical space limitations in each sign-up unit.

 

Mobile/desktop fullscreen and landing pages

Mobile partial

Desktop partial

Email page

3 inputs max

1 input max

inputs not supported

SMS page

1 input max

1 input max

inputs not supported

Coupon display screens

15 inputs max

15 inputs max

15 inputs max

You can use the following number of options per custom attribute input type:

  Mobile/desktop fullscreen and landing pages Coupon display screen
Radio buttons up to 4 options up to 15 options
Checkboxes up to 3 options up to 15 options
Dropdowns unlimited (for best result, don't exceed 30 options) unlimited (for best results, don't exceed 30 options)

 

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