You can include prompts for custom attributes in your sign-up units. Once added to your sign-up units, custom attributes can collect personalized data about new subscribers as they sign up to receive messaging from you. You can use the data you collect to build targeted, dynamic segments based on product preferences, location, or other subscriber data.
Once collected, you can use custom attribute data gathered from your sign-up units to:
- Create targeted, dynamic segments based on product preferences or other data provided by subscribers.
- Create joined a segment journeys to send targeted, automated messaging to subscribers with segments created from your collected custom attribute data.
You can add custom attribute collection to the following types of sign-up units:
- Fullscreen (mobile and desktop)
- Partial (mobile only)
- Landing pages
- Coupon display screens
Note: You can’t add custom attribute collection to your sign-up units yourself. To add custom attribute collection, reach out to your CSM or White Glove (whiteglove@attentivemobile.com). By default, attributes are required, so let your CSM or White Glove know if they should be optional.
The following input types for custom attributes are available in sign-up units:
- Radio button selections: Use when subscribers should select only a single option at a time. Use radio buttons for a short set of options (five or fewer).
- Checkbox selections: Use when subscribers can select more than one option.
-
Short text responses: Use to collect general information from subscribers, like their name or ZIP Code.
Note: Short text responses can’t be used to build segments or in joined-a-segment journeys. - Dropdown selections: Use when subscribers should select only a single option at a time. Use dropdown selections for longer sets of options (five or more).
- Date selection: Use to collect information about dates, such as subscriber birthdays or anniversaries.
Custom attribute collection best practices
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Include an incentive: You’ll gather more subscriber data if you incentivize store visitors with an exciting offer or giveaway.
Less is more: Resist the impulse to collect as much information from your subscribers on sign-up as possible. Long lists of required responses result in missed conversion opportunities. Collecting only the data you need makes it easier to build thoughtful, effective segments and messages later.
A/B test: You should always A/B test your sign-up units to ensure that they perform similarly (and hopefully, better!) than your existing sign-up units. You’ll get the best results if you test sign-up units that collect custom attribute data against those that don’t, but are otherwise the same.
Custom attribute collection restrictions
The number of input fields available varies based on the vertical space limitations in each sign-up unit.
|
Mobile/desktop fullscreen and landing pages |
Mobile partial |
Desktop partial | |
|
Email page |
3 inputs max |
1 input max |
inputs not supported |
|
SMS page |
1 input max |
1 input max |
inputs not supported |
|
Coupon display screens |
15 inputs max |
15 inputs max |
15 inputs max |
You can use the following number of options per custom attribute input type:
| Mobile/desktop fullscreen and landing pages | Coupon display screen | |
| Radio buttons | up to 4 options | up to 15 options |
| Checkboxes | up to 3 options | up to 15 options |
| Dropdowns | unlimited (for best result, don't exceed 30 options) | unlimited (for best results, don't exceed 30 options) |