Create a post-purchase journey with SMS and email to send subscribers messages thanking them for their purchase and to recommend (and maybe offer a sale on!) complementary products.
Create a post-purchase journey with email messages
For post-purchase journeys, we recommend an SMS followed by email.
Follow these steps to create a basic post-purchase journey that sends both SMS and email messages:
- At the top-right corner of the Journeys page, click + Create journey.
- The Create journeys page appears.
- In the Multi-channel journeys section, select Post Purchase Text + Email. Then, click Get started.
- Review and modify the text message and emails in the journey as needed. See Design your email and Personalize your email with dynamic content for more about how to design emails and include dynamic personalized content.
- When you’re satisfied with your journey, click Turn on.
Best practices and use cases
See Best practices: Post purchase messages for guidance that can help you craft and optimize post-purchase messages.
If you’ve set up an integration between Attentive and Shopify, you can also create journeys for different scenarios by branching on product data. For example, you can send an offer or special message to subscribers who purchased a specific product. See Use cases: Post-purchase journeys for more information.