If you’ve set up an integration between Attentive and Recharge, you can send emails through the Attentive platform regarding a subscriber’s subscriptions. For example, you can send emails to subscribers to confirm their subscription or notify them about an upcoming charge. See the sections below to learn more.
For more information about setting up transactional email journeys and other supported integrations, see Send transactional emails with Attentive.
Use a prebuilt Recharge email journey
Attentive offers the following prebuilt multi-channel (email + SMS) Recharge email journeys:
- Subscription started
- Subscription skipped
- Upcoming charge
- Charge failed
These prebuilt templates are automatically available if your integration with Attentive and Recharge is already set up. See Create a journey for more information about choosing, modifying, and activating prebuilt journeys.
Build a new custom Recharge journey
You can also build a custom journey using Recharge triggers instead of using a prebuilt template.
You can create a custom journey using one of the following triggers:
- Charge failed
- Subscription skipped
- Subscription started
- Upcoming charge
As you design emails for these journeys, we recommend incorporating dynamic content, like variables (e.g., recipient’s first name) and dynamic links (e.g., a link to subscription status).
Recharge transactional message copy suggestions
We recommend using Attentive's prebuilt journeys. Our prebuilt journeys give you access to workflows that have been vetted for performance and best practices by the experts at Attentive. You can also add email messages to any existing Recharge journeys.
See the sections below for suggested email copy from Attentive's prebuilt, multi-channel (email + SMS) Recharge journeys.
Charge failed
| Subject | Your subscription has yet to start! |
| Body |
Your subscription’s charge has failed Unfortunately, we were unable to charge your payment for your subscription. To continue your subscription service, please update your billing information. Button: UPDATE BILLING - |
Subscription skipped
| Subject | Your subscription has been skipped |
| Body |
Your subscription has been skipped Your subscription will resume in the next cycle. To avoid being charged, you must cancel before each renewal date. To learn more or cancel, please contact us. |
Subscription started
| Subject | Your subscription confirmation |
| Body |
Your subscription has started Your subscription automatically renews until canceled. To avoid being charged, you must cancel before each renewal date. To learn more or cancel, please contact us.
|
Upcoming charge
| Subject | Heads up! You'll be charged for {{triggerEvent.productSubscription.name}} soon |
| Body |
Your charge for You will be charged |