When you send text messages to subscribers in countries other than the U.S., you can choose to automatically append opt-out language to the end of each message you send. If a subscriber replies to a message from you with an opt-out term, they're unsubscribed from messages from your brand.
Opt-out messages are not automatically appended by default. If you want to automatically add opt-out language to messages you send, you’ll need to enable them on a per-region basis.
By default, the opt-out language you can add to messages sent to international toll-free subscribers is “Stop to cancel” in English. For regions that use other languages, “Stop to cancel” is translated into the region’s local language, such as “ARRET pour annuler” for French and “FERMATI per annullare" in Italian. You can optionally customize the opt-out language appended to messages.
In addition to opt-out instructions, some regions, like Canada, also require company contact information to be included in all messages. We recommend linking to your brand’s terms that include your contact information to lower the number of characters in the message.
When opt-out language is appended to your messages, each character is added to the existing character count. If the appended opt-out language increases the number of message segments, the cost of sending your message may increase. You can learn more about how characters are counted and billed here.
Regional opt-out language
The opt-out language that is appended to messages you send to subscribers outside of the U.S. should be in the same language as the rest of the message. See the table below for the opt-out language we recommend sending to subscribers in that region.
| Country | Template Opt-out language |
|---|---|
| Australia | English "STOP to cancel." |
| Belgium | English "STOP to cancel." Flemish "STOP om te annuleren." French "ARRÊT pour annuler." |
| Brazil | English "STOP to cancel." Portuguese "PARAR para cancelar." |
| Canada | English "STOP to cancel. Info: {link to custom Attentive terms page} StdMsg&Data rates may apply." French "ARRET pour annuler. Info: {link to terms}. Frais std de msgs & données peuv. s'appl." |
| Denmark | English "STOP to cancel." Danish "STOP for at opsige." |
| France | English "STOP to cancel." French "ARRET pour annuler." |
| Germany | English "STOP to cancel." German "STOP um abzubrechen." |
| Ireland | English "STOP to cancel." |
| Italy | English "STOP to cancel." Italian "FERMATI per annullare." |
| Mexico | English "STOP to cancel." Spanish "STOP para cancelar." |
| Netherlands | English "STOP to cancel." Dutch "STOP om te annuleren." |
| New Zealand | English "STOP to cancel." |
| Norway | English "STOP to cancel." Norwegian "STOP for å avbryte." |
| Poland | English "STOP to cancel." Polish "STOP, aby anulować." |
| Portugal | English "STOP to cancel." Portuguese "PARE para cancelar." |
| Spain | English "STOP to cancel." Spanish "PARE para cancelar." |
| Sweden | English "STOP to cancel." Swedish "SLUTA för att avbryta." |
| Switzerland | English "STOP to cancel." Swiss-German "STOP um abzubrechen." French "ARRÊT pour annuler." |
| United Kingdom | English "STOP to cancel." |
Enable automatic unsubscribe messages
You can enable an option that appends opt-out language to each message you send to subscribers in some regions outside of the U.S. You can choose to enable this option independently for different regions, as well as for different languages within each region. You can also customize the unsubscribe language that is appended to your outgoing messages.
To enable automatic unsubscribe messages:
- Go to the Regions section on the Company settings page.
- Click Edit details on the region you want to customize the opt-out language for.
- Click the Messaging tab.
- Scroll to Unsubscribe and Auto-Responders and check the Enable Unsubscribe Message box.
Optionally, you can also edit the unsubscribe message in the text field. - If the region supports two or more languages, you can customize the Default Unsubscribe Message of each by clicking on the corresponding language tab.
- Click Save in the bottom-right corner.