Campaign performance and metrics

You can analyze performance metrics to assess your campaigns and determine whether to make any improvements.

Access campaign performance metrics

After you send a campaign, the Performance page tracks the campaign’s performance metrics. Follow the instructions below to access the metrics:

  1. On the Campaigns page, click the Delivered tab.
  2. On the campaign you want to analyze, click the three dots and select View performance. The performance metrics appear.
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  3. Hover your cursor over the 24-Hour Engagement chart to see click-through rates at a specific time of the day.
  4. Optionally, click Compose your message at the bottom of the screen to send a follow-up campaign to the subscribers.

Performance metrics

Attentive tracks the following metrics for each of your campaigns:

Status Definition Calculation
Delivered The number of messages delivered to subscribers from this campaign.  
Clicks The number of times a subscriber clicked a link in the message. Clicks are not unique; one subscriber clicking multiple times increases clicks and CTR. Total clicks divided by the number of recipients
Conversions The number of subscribers who clicked a link in a message you sent and who bought something from your business. Conversions are not unique; one subscriber making multiple purchases increases conversions and CVR. Total conversions divided by the number of clicks
Revenue The revenue attributed to this campaign  
Revenue / Message The revenue generated per message from this campaign Total revenue divided by the number of subscribers
Unsubscribed The number of subscribers who unsubscribed after receiving the message  

 

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