You can analyze performance metrics to assess your campaigns and determine whether to make any improvements.
Access campaign performance metrics
After you send a campaign, the Performance page tracks the campaign’s performance metrics. Follow the instructions below to access the metrics:
- On the Campaigns page, click the Delivered tab.
- On the campaign you want to analyze, click the three dots and select View performance. The performance metrics appear.
- Hover your cursor over the 24-Hour Engagement chart to see click-through rates at a specific time of the day.
- Optionally, click Compose your message at the bottom of the screen to send a follow-up campaign to the subscribers.
Performance metrics
Attentive tracks the following metrics for each of your campaigns:
| Status | Definition | Calculation |
| Delivered | The number of messages delivered to subscribers from this campaign. | |
| Clicks | The number of times a subscriber clicked a link in the message. Clicks are not unique; one subscriber clicking multiple times increases clicks and CTR. | Total clicks divided by the number of recipients |
| Conversions | The number of subscribers who clicked a link in a message you sent and who bought something from your business. Conversions are not unique; one subscriber making multiple purchases increases conversions and CVR. | Total conversions divided by the number of clicks |
| Revenue | The revenue attributed to this campaign | |
| Revenue / Message | The revenue generated per message from this campaign | Total revenue divided by the number of subscribers |
| Unsubscribed | The number of subscribers who unsubscribed after receiving the message |