You can analyze performance metrics to assess your campaigns and determine whether to make any improvements.
Access campaign performance metrics
After you send a campaign, the Performance page tracks the campaign’s performance metrics. Follow the instructions below to access the metrics:
- On the Campaigns page, click the Delivered filter.
- On the campaign you want to analyze, click the three dots and select View performance. The performance metrics appear.
- Hover your cursor over the 24-Hour Engagement chart to see click-through rates at a specific time of the day.
- Optionally, click Compose your message at the bottom of the screen to send a follow-up campaign to the subscribers.
Attentive tracks the following metrics for each of your campaigns:
|Delivered||The number of messages delivered to subscribers from this campaign.|
|Clicks||The number of times a subscriber clicked a link in the message. Clicks are not unique; one subscriber clicking multiple times increases clicks and CTR.||Total clicks divided by the number of recipients|
|Conversions||The number of subscribers who clicked a link in a message you sent and who bought something from your business. Conversions are not unique; one subscriber making multiple purchases increases conversions and CVR.||Total conversions divided by the number of clicks|
|Revenue||The revenue attributed to this campaign|
|Revenue / Message||The revenue generated per message from this campaign||Total revenue divided by the number of subscribers|
|Unsubscribed||The number of subscribers who unsubscribed after receiving the message|