Campaign performance and metrics

You can analyze performance metrics to assess your campaigns and determine whether to make any improvements.

Watch the video below and read on to learn more about how to track campaign performance.


Access campaign performance metrics

After you send a campaign, the Performance page tracks the campaign’s performance metrics. Follow the instructions below to access the metrics:

  1. On the Campaigns page, click the Delivered filter.
  2. On the campaign you want to analyze, click the three dots and select View performance. The performance metrics appear.
  3. Hover your cursor over the 24-Hour Engagement chart to see click-through rates at a specific time of the day.
  4. Optionally, click Compose your message at the bottom of the screen to send a follow-up campaign to the subscribers.

Performance metrics

Attentive tracks the following metrics for each of your campaigns:

Status Definition Calculation
Delivered The number of messages delivered to subscribers from this campaign.  
Clicks The number of times a subscriber clicked a link in the message. Clicks are not unique; one subscriber clicking multiple times increases clicks and CTR. Total clicks divided by the number of recipients
Conversions The number of subscribers who clicked a link in a message you sent and who bought something from your business. Conversions are not unique; one subscriber making multiple purchases increases conversions and CVR. Total conversions divided by the number of clicks
Revenue The revenue attributed to this campaign  
Revenue / Message The revenue generated per message from this campaign Total revenue divided by the number of subscribers
Unsubscribed The number of subscribers who unsubscribed after receiving the message  


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