You can analyze performance metrics to assess your campaigns and determine whether to make any improvements.
Access campaign performance metrics
After you send a campaign, the Performance page tracks the campaign’s performance metrics. Follow the instructions below to access the metrics:
- On the Campaigns page, click the Delivered filter.
- On the campaign you want to analyze, click the three dots and select View performance. The performance metrics appear.
- Hover your cursor over the 24-Hour Engagement chart to see click-through rates at a specific time of the day.
- Optionally, click Compose your message at the bottom of the screen to send a follow-up campaign to the subscribers.
Performance metrics
Attentive tracks the following metrics for each of your campaigns:
| Status | Definition | Calculation |
| Delivered | The number of messages delivered to subscribers from this campaign. | |
| Clicks | The number of times a subscriber clicked a link in the message. Clicks are not unique; one subscriber clicking multiple times increases clicks and CTR. | Total clicks divided by the number of recipients |
| Conversions | The number of subscribers who clicked a link in a message you sent and who bought something from your business. Conversions are not unique; one subscriber making multiple purchases increases conversions and CVR. | Total conversions divided by the number of clicks |
| Revenue | The revenue attributed to this campaign | |
| Revenue / Message | The revenue generated per message from this campaign | Total revenue divided by the number of subscribers |
| Unsubscribed | The number of subscribers who unsubscribed after receiving the message |
View segment performance on the Campaigns page
The Campaigns page now includes a Segment Performance tab. This tab enables you to view detailed performance metrics for each segment included in your campaign, which can help you understand how different segments respond to your messaging.
At the top of the Campaigns page are two tabs:
- Overview: Displays standard campaign performance metrics.
- Segment Performance: Provides a breakdown of performance metrics for each segment targeted in the campaign.
On the Segment Performance tab, key metrics for each included segment appear in a table. The metrics include:
- Delivered Messages
- Unique Opens (Email)
- Unique Open Rate (Email)
- Unique Clicks (Email)
- Unique Click Rate (Email)
- Total Clicks (SMS)
- Total Click Rate (SMS)
- Conversions
- Conversion Rate (CVR)
- Revenue
- Revenue per Message
- Unsubscribes
- Unsubscribe Rate
An aggregate row labeled Overall Performance shows overall campaign performance across all segments. Keep in mind that subscribers may belong to multiple segments, so totals may exceed overall campaign totals due to overlapping subscribers.
You can sort columns by clicking on column headers to identify top-performing segments. Additionally, clicking a segment name takes you directly to its Segment page for more detailed information.
For deeper analysis, use the View Report button to access a detailed Campaign Performance by Segment report, which opens in a new tab filtered to the specific campaign message.