Review email click maps

You can track email engagement through two primary views: the Link Performance Table and the Click Map. Available for both campaigns and journeys, the Click Map provides a visual representation of subscriber activity directly on your email creative. Use the Click Map to identify high-performing placements at a glance and use those insights to optimize your future email layouts.

Open email click maps

Open a campaign email click map

To view a click map for a campaign email message:

1. Go to Campaigns.
2. Click a delivered campaign to open it and scroll down to the Link Performance section.
3. Above the Link performance table in the upper right corner, click View click map.
4. (Optional) Click Click map help to learn more about click maps and how to read them.
5. (Optional) Click View click map to toggle the click map on and off.

Open a journey email click map

To view a click map for a journey email message:

1. Go to Journeys.
2. Click a journey tile to open it.
3. Click the email step in the journey you want to see the heat map for.
4. Click Preview.
5. Click View click map.
6. (Optional) Click Click map help to learn more about click maps and how to read them.

Explore click maps

To learn more about how to read the click map, click Click map help in the email preview. You can also refer to the sections below for more details.

Icons

Learn which icons indicate which important information:

• Star icon: The top-clicked link.
• Bracket icon: An email row with conditional display logic. This logic controls whether rows in an email are shown or hidden based on subscriber attributes.

Colors

Click maps use a sequential color scheme to indicate link performance by click-through percentage:

• Gray: 0% (least clicked)
• Yellow: 1% - 4.9%
• Orange: 5% - 9.9%
• Red-Orange: 10% - 19.9%
• Red: 20% (most clicked)

Product recommendations

If your email includes product recommendations, clicks are aggregated by the position of the product, not the actual individual product. This can help you understand the overall performance of product recommendation placement in your email.

How Click Tracking Works

To give you precise data on how subscribers engage with your emails, Attentive uses a Link ID system rather than just tracking the destination URL.

Distinct Placement Tracking

Every element in your email with a link—whether it’s a button, an image, or a line of text—is assigned a unique ID. This allows you to differentiate between multiple links that lead to the same page.

• Example: If you have a "Shop Now" button in the header and a "Shop Now" text link in the footer, Attentive treats them as two separate placements.
• Benefit: Your Click Map will show you exactly which specific location drove the most engagement, helping you optimize your email layout.

Aggregated Data for Dynamic Links

While the Click Map focuses on placement, the Link Performance Table focuses on the type of link. For personalized (dynamic) links, clicks are aggregated into a single row.

• Dynamic Links: These are links that change based on the individual recipient (e.g., a "Unique Discount Code" link or an "Unsubscribe" link).
• Reporting: Instead of listing every individual subscriber's unique URL, the performance table combines them so you can see the total engagement for that specific type of link at a glance.

Unsubscribe Tracking

Unsubscribe clicks vs. Total Unsubscribes You may notice that the number of clicks on the "Unsubscribe" link in your click map may be different than the total number of unsubscribes reported in your Campaign metrics. One reason for this is that many email providers (like Gmail or Outlook) provide an "Unsubscribe" button at the top of the email interface. Clicks on those provider-level buttons are counted as unsubscribes but will not appear as clicks on the specific link within your email's body.