See Reporting metrics glossary for more information about all reporting metrics in Attentive, including those specific to email.
Notes:
- See Email reports to learn more about the different types of email reports and how you can use them.
- See Reports for more information about viewing, customizing, and scheduling reports in Attentive.
iOS revenue attribution
With the release of iOS 15, images in emails are prefetched and cached by the Mail app on Apple devices. This means that these emails are counted as opened in the Attentive platform even when the recipient didn’t actually open the email themselves. If you want to exclude these additional opens from attributable revenue data, please contact your Attentive CSM and Product Specialist.
Learn more about Attentive Email
If you're interested in learning more about Attentive Email, please submit your information here.