FAQs: Offers in campaigns

Offers in campaigns lets you add existing offers directly to your campaigns, boosting click-through rates and conversions.

If you’ve already worked with offers in Attentive, then you have a head start on using offers in campaigns! If not, it may be helpful to review the following:

What are offers in campaigns?

Offers enable you to to send promo codes, special offers, and discounts to your subscribers. 

Can I use auto-apply links in a campaign?

Yes! You’ll need to set up the auto-apply link within the offer before you add the offer it to a campaign, but once you select an offer with an auto-apply-link you’ll see the option to use the {couponLink} in your campaign. For more, check out step 5 in Create an offer.

What happens if an offer used by a campaign runs out?

If an offer used in a campaign runs out, the campaign is paused. You can either replenish the existing offer or add a new offer, and then unpause your campaign.

Can I include a coupon display screen (CDS)?

No. Currently, you can include the {coupon} macro in your campaigns.

Why should I add offers to my campaigns?

When you add offers to your campaigns, you further inventivize subscribers to stay subscribed, and you can send discounts to your subscribers at large scales, improving conversion rates and boosting revenue.

Can I add offers to any of my campaign messages?

Yes! You can add them to both one-time campaigns and A/B test campaigns.

Can I include both types of offers in my campaigns?

Yes! However, note that auto-gen coupons are incompatible with campaigns. You'll have to use static offers instead.


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