FAQs: Offers in campaigns

With offers, you can add existing promo codes and discounts directly to your campaign messages.  Offers allow you to further incentivize subscribers to stay subscribed, and promote discounts at larger scales. This has shown improvements to click-through rates and conversions, as well as boosts to revenue. 

Can I use auto-apply links in a campaign?

Yes! You’ll need to set up the auto-apply link within the offer before you add the offer to a campaign, but once you select an offer with an auto-apply-link, you’ll see the option to use {{offer.link}} in your campaign. See Create an offer for more information.

What happens if an offer runs out?

If an offer used in a campaign runs out, the campaign is paused. You can either replenish the existing offer or add a new offer, and then resume your campaign.

Can I link to a coupon display screen (CDS) from a campaign message?

No. The {{subscriber.signupOffer.code}} link is only available in welcome journey messages. You can, however, use the {{offer.code}} and {{offer.value}} variables in campaign messages to share discount codes and values in campaign messages.

Can I add offers to any of my campaign messages?

Yes! You can add offers to any campaign messages, including messages in A/B test campaigns.

Can I include both shared and unique discount codes in my campaigns?

Yes! Keep in mind that auto-generated discount codes, however, are incompatible with campaigns.

How does the availability of discount codes affect campaign scheduling?

If you add offers with unique discount codes to a campaign, and there aren’t enough discount codes for every recipient, you won’t be able to schedule the campaign. Upload more discount codes to proceed.

Articles in this section

Was this article helpful?
0 out of 0 found this helpful