Design a campaign text message with Campaign Composer

When you build campaigns in Attentive with Campaign Composer, each message you send to subscribers can include text, simple and Unicode emoji, different types of media, and more.

Campaign messages you send to subscribers with Campaign Composer can include text, media, personalizations, and more. Each message can include the same design elements, or completely different ones. As you compose messages, you should A/B test different messages and timing to find what works best for your brand.

You should know

• Your brand’s name is automatically prepended to all messages you send through Attentive. You won’t see your brand’s name in the message composer, but you can see it in the preview on the right side of the screen. Your brand’s name will appear in test messages you send to yourself.
• If you add dynamic content to a message, you can preview your message as a subscriber would see it.
• If you’re using a toll-free number to send messages, all messages you send to AT&T subscribers are automatically appended with include opt-out language. You can optionally customize opt-out language. 
• You can see a detailed breakdown of the cost of messages you’ve sent with the Billable Spend report.
• Personalizations in Campaign Composer campaigns use a new, different syntax from legacy campaigns.
• Only use curly brackets ({ }) in campaign messages as part of a dynamic variable or link, like {{offer.code}}. Otherwise, your message won’t be sent. For example, a message with the text {Hurry! Our sale ends soon} won’t be sent, but a message with the text Use code {{offer.code}} will be sent.
• Short links appear without https:// or http:// in the message to save character space. Our link shortener still requires all links to your website start with https:// or http://, maintaining link security while giving you more room for message content.

Design a campaign text message

As you build campaign messages, keep careful track of the numbers in the lower-right corner of the message composer to understand the number of message segments that you’ll be billed for. Adding text, media, and personalizations can increase the number of message segments and change the message type, which can increase your cost to send your campaign.

To create message copy, type your message into the composer. You can include letters, numbers, and punctuation marks. Note that extension characters which include | ^ € { } [ ] ~ \  are counted as two characters. You can also add the following to your message:

	Media: Add images, GIFs, videos, or virtual contact cards to your message. You can include one media file per campaign message. Note that including images, GIFs, videos, or audio files changes your message to an MMS message, which may be billed at a higher rate.
	Emoji: Add Unicode emojis like 🌈 or 😍 to your message. Note that including Unicode emoji in messages can significantly impact available characters before your message becomes two (or more) message segments.
	Short link: A shortened URL to a website that can include Google Analytics tracking. You can include both normal and anchor links. You can click on a short link after it’s been added to a message to see the full URL (including link tracking parameters) that the short link redirects to.
	Personalization: A variable that adds dynamic content to messages, like the subscriber's name, product details, or offer codes and links. For more, see Personalization in messages.
	Concierge: If you’re using Attentive Concierge you can optimize your campaign messages with persona names, introductions, and response prompts.