Create offers

You can create offers, like discount codes, to add to your sign-up units and welcome journeys. Additionally, we have an integration that allows you to use Shopify offers with your Attentive sign-up units and welcome journeys.

See Offer distribution for more details.

Create a shared discount code

With shared discount codes, you can send one code that all of your subscribers can use (e.g., WELCOME).

1. Go to Offers.
2. On the Offers page, click + Create offer.
   
3. From Choose an offer type, select Shared discount code.
   
4. On the Create shared discount code page, add the following information about the discount code:
   • Discount name
     
     
     Note: Best practice is something that indicates the discount such as "10% Off." There is a five character minimum.
   • Discount code: the code from your eCommerce platform
   • Discount amount (optional): The amount of the discount. Choose either Percent or Dollar(s). You can include this amount in text or email messages by using the {{offer.value}} variable. See Personalize campaign messages with dynamic links and variables for more information.
   • Description (optional)
5. (Optional) If your eCommerce platform supports it, you can set the discount code to be automatically applied for your customers at checkout. (If you’re not sure, contact us.)
   • Under Discount Link, slide the Add auto-apply link toggle switch on (if it’s not already on).
   • If the Destination URL isn’t auto-filled (or if you want to redirect to a page other than the default homepage):
     • Click the tooltip, which explains when to use this field as well as an example formatted URL (which shows the homepage default).
       
       
       Note: If you are a Shopify customer, use this format instead: https://{shopname}.myshopify.com/discount/{{offer.code}}
     • Complete the Destination URL field.
       
       
       Notes:
       

       • Be sure to add {{offer.code}} in place of the discount code. When the link is included in a text message, {{offer.code}} is replaced with the shared discount code.
       • To redirect to a page other than the default homepage, use this format: https://www.DOMAIN.com/discount/{{offer.code}}?redirect=/new-path
   • (Optional) Enter the UTM (link tracking) parameters that are relevant to you in the UTM fields.

   A preview of the auto-apply URL that you’re building is displayed on the right side of the page.
   

6. Click Create.

Create unique discount codes

To create unique discount codes that can only be used once (e.g., ATTymnxsFQE), you need a properly formatted CSV file containing codes that have been activated within your eCommerce platform. The file should contain a single column with no header. That column contains the list of unique codes. There should not be spaces inside, before, or after each individual code.

To create unique discount codes to send to each subscriber:

1. Go to Offers.
2. On the Offers page, click + Create offer.
   
3. In the Choose an offer type window, select Unique discount codes.
   
4. On the Create unique discount codes page, enter a Discount name.
   
   
   Note: Best practice is something that indicates the discount such as "10% Off." There is a five character minimum.
5. For Distribution window, select when this discount should expire. For more details, see Offer distribution.
6. Click Select file and select the discount code file you want to upload.
7. (Optional) Enter a Description.
8. (Optional) If your eCommerce platform supports it, you can set the discount code to be automatically applied for your customers at checkout. (If you’re not sure, contact us.)
   
   • Under Discount Link, click Add auto-apply link to turn it on (if it’s not already on).
   • If the Destination URL isn’t auto-filled (or if you want to redirect to a page other than the default homepage):
     • Click the tooltip, which explains when to use this field, as well as an example formatted URL (which shows the homepage default).
       
       
       Note: If you're a Shopify customer, use this format instead: https://{shopname}.myshopify.com/discount/{{offer.code}}
     • Complete the Destination URL field. Be sure to add {{offer.code}} in place of the discount code. When the link is included in a text message, {{offer.code}} is replaced with the unique discount code.
       
       
       Note: To redirect to a page other than the default homepage, use this format: https://www.example.com/discount/%7Bcoupon%7D?redirect=/new-path"https://www.DOMAIN.com/discount/{{offer.code}}?redirect=/new-path
   • (Optional) Enter link tracking parameters that are relevant to you in the various UTM fields.
     
     

     Note: The UTM_Source and UTM_Medium fields may be auto-filled for you based on what you have set up under Settings > Link tracking. See Set up global link tracking for more information.

   A preview of the auto-apply URL that you’re building displays on the right side of the page.

9. Click Create.

Use custom link tracking parameters with offers

You can add custom link tracking parameters to offers and offer links for greater precision and control over how you track and analyze offer redemption. See Add custom link tracking parameters to offers and offer links in text messages for more information.