Create offers

You can create offers, such as discount codes, to add to your sign-up units and welcome journeys. Additionally, we have an integration that allows you to use Shopify offers with your Attentive sign-up units and welcome journeys.

 

Note: Before you can create a shared or unique offer in Attentive, the offer code(s) must already be active in your ecommerce platform.

See Offer distribution for more details.

Create a shared discount code

With shared discount codes, you can send one code to all of your subscribers. To create a shared discount code to send to all subscribers:

  1. Go to Offers.
  2. On the Offers page, click + Create offer.
    create_offer.jpg
  3. From Choose an offer type, select Shared discount code.
    choose_an_offer_type.jpg
  4. On the Create shared discount code page, add the following information about the discount code:
    • Discount name
      Note: Best practice is something that indicates the discount such as "10% Off." There is a five character minimum.
    • Discount code - the code from your ecommerce platform
    • Discount amount (optional): The amount of the discount. Choose either Percent or Dollar(s). You can include this amount in text or email messages by using the {{offer.value}} variable. See Personalize campaign messages with dynamic links and variables for more information.
    • Description (optional)
  5. (Optional) If your e-commerce platform supports it, you can set the discount code to be automatically applied for your customers at checkout. (If you’re not sure, contact us.)
    1. Under Discount Link, slide the Add auto-apply link toggle switch on (if it’s not already on).
    2. If the Destination URL isn’t auto-filled (or if you want to redirect to a page other than the default homepage):
      1. Click the tooltip, which explains when to use this field as well as an example formatted URL (which shows the homepage default).
        Note: If you are a Shopify customer, use this format instead: https://{shopname}.myshopify.com/discount/{{offer.code}}
      2. Complete the Destination URL field.
        Note: Be sure to add {{offer.code}} in place of the discount code. When the link is included in a text message, {{offer.code}} is replaced with the shared discount code.
        To redirect to a page other than the default homepage, use this format:
        https://www.DOMAIN.com/discount/{{offer.code}}?redirect=/new-path
    3. (Optional) Enter the UTM parameters that are relevant to you in the various UTM fields.
      Note: The UTM_Source and UTM_Medium fields may be auto-filled for you based on your Google Analytics configuration in Settings.

    A preview of the auto-apply URL that you’re building displays on the right side of the page.
    The 'Created shared discount code page' for a general $10 discount with the code 'TAKE10', the auto-apply link enabled, and a preview of the auto-apply URL.

  6. Click Create.
    A success message displays. You can now add this discount code when working with sign-up units and welcome journeys.
    success-offer_created.jpg

Create unique discount codes

To create unique discount codes to send to each subscriber, you need a properly formatted .CSV file containing codes that have been activated within your ecommerce platform. The file should contain a single column, with no header and no space:

csv-example.png

Note: When using unique discount codes, be sure to monitor how many codes are left in each set. If the codes run out, your sign-up units will be paused to help ensure a positive subscriber experience. If you run out of discount codes, you'll need to upload new ones and reach out to us to reactivate your sign-up units.
You can assign distribution windows to unique offer codes that specify when those codes are valid. See Offer distribution for more details.

To create unique discount codes to send to each subscriber:

  1. Navigate to Offers on the side menu.
  2. On the Offers page, click + Create offer.
    create_offer.jpg
  3. On the Choose an offer type window, select Unique discount codes.
    choose_an_offer_type.jpg
  4. On the Create unique discount codes page, enter a Discount name.
    Note: Best practice is something that indicates the discount such as "10% Off." There is a five character minimum.
  5. For Distribution window, select when this discount should expire. For more details, see Offer distribution.
  6. Click Select file and select the discount code file you want to upload.
  7. (Optional) Enter a Description.
  8. (Optional) If your e-commerce platform supports it, you can set the discount code to be automatically applied for your customers at checkout. (If you’re not sure, contact us.)
    1. Under Discount Link, slide the Add auto-apply link toggle switch on (if it’s not already on).
    2. If the Destination URL isn’t auto-filled (or if you want to redirect to a page other than the default homepage):
      1. Click the tooltip, which explains when to use this field as well as an example formatted URL (which shows the homepage default).
        Note: If you are a Shopify customer, use this format instead: https://{shopname}.myshopify.com/discount/{{offer.code}}
      2. Complete the Destination URL field.
        Notes:
        Be sure to add {{offer.code}} in place of the discount code. When the link is included in a text message, {{offer.code}} is replaced with the unique discount code.

        To redirect to a page other than the default homepage, use this format:
        https://www.example.com/discount/%7Bcoupon%7D?redirect=/new-path"https://www.DOMAIN.com/discount/{{offer.code}}?redirect=/new-path
    3. (Optional) Enter the UTM parameters that are relevant to you in the various UTM fields.

      Note: The UTM_Source and UTM_Medium fields may be auto-filled for you based on what you have set up under Settings > Google Analytics. See Google introduces new analytics platform for more information.

    A preview of the auto-apply URL that you’re building displays on the right side of the page.

  9. Click Create.
    A success message displays. You can now add these discount codes when working with sign-up units and welcome journeys.
    success-offer_created.jpg

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