If your opt-in flow (i.e., welcome journey) includes the delivery of a discount code, you’ll want to use offer variables.
There are three types of offer variables that you can insert into a welcome journey:
{{subscriber.signupOffer.code}}- Inserts the discount code assigned to the subscriber. Discount codes can be either shared or unique.{{subscriber.signupOffer.link}}- Inserts a dynamic link that automatically applies the discount code at checkout.
Note: This should only be used if your site supports click-to-apply links.{{subscriber.signupOffer.couponScreenLink}}- Inserts a dynamic link that directs the subscriber to the Attentive-hosted offer screen where they can copy the discount code (see screenshot below) and be taken back to their last browsed page. Please contact the White Glove team (whiteglove@attentivemobile.com) if you need to set up an offers screen.
Note: Only one offer screen can be live at a time.
Best practice for discount codes
When you're promoting a discount as part of your welcome series, we recommend the following message copy:
- Shopify clients (and those whose sites support auto-apply links) - include the
{{subscriber.signupOffer.code}}variable in the message copy with{{subscriber.signupOffer.link}}as the link:
Welcome! Your 10% off discount code is{{subscriber.signupOffer.code}}. Click here to automatically apply it and shop now:{{subscriber.signupOffer.link}} - Non-Shopify clients - include the
{{subscriber.signupOffer.couponScreenLink}}variable as the link:
Welcome! Click here for your 10% off discount code:{{subscriber.signupOffer.couponScreenLink}}
If your welcome offer doesn't include a discount code, we recommend inserting a shortlink into the message to take subscribers back to either the homepage or any desired landing page (e.g., New Arrivals).
Auto-apply discount codes
If your program is set up with auto-apply discount codes (supported on Shopify and some other e-commerce platforms), we recommend including both the {{subscriber.signupOffer.code}} and the {{subscriber.signupOffer.link}} in the message. Here are some examples of message copy:
Welcome! Your 20% OFF discount code is {{subscriber.signupOffer.code}}. Click here to automatically apply it and shop now: {{subscriber.signupOffer.link}}
You're on the list! You'll only hear from us every now and then, but when you do, it'll be good. Save our number and let's have fun! Click {{subscriber.signupOffer.link}} to apply code {{subscriber.signupOffer.code}} at checkout for 15% off.
Link to the Attentive-hosted offer screen
If you don't have the ability to auto-apply a discount code at checkout, we recommend linking to the Attentive-hosted offer screen that the White Glove team will need to create for you. Here is an example of message copy:
Welcome! Click here for your 10% OFF discount code: {{subscriber.signupOffer.couponScreenLink}}
Include a shortlink
If the welcome journey you're editing isn't associated with a discount, don’t forget to add a shortlink to take subscribers back to your site to keep shopping. Here are some examples of message copy:
We'll text you about new arrivals and special offers as they happen. For now, shop our latest styles here: <insert shortlink to New Arrivals page>
Your giveaway entry is confirmed! Return to shopping now <insert shortlink to Homepage>