If your opt-in flow (i.e., welcome journey) includes the delivery of a discount code, you’ll want to use offer variables.
There are three types of offer variables that you can insert into a welcome journey:
-
{{subscriber.signupOffer.code}}- Inserts the discount code assigned to the subscriber. Discount codes can be either shared or unique. -
{{subscriber.signupOffer.link}}- Inserts a dynamic link that automatically applies the discount code at checkout.
Note: This should only be used if your site supports click-to-apply links. -
{{subscriber.signupOffer.couponScreenLink}}- Inserts a dynamic link that directs the subscriber to the Attentive-hosted offer screen where they can copy the discount code (see screenshot below) and be taken back to their last browsed page. Please contact the Support team here if you need to set up an offers screen.
Note: Only one offer screen can be live at a time.
Best practice for discount codes
When you're promoting a discount as part of your welcome series, we recommend the following message copy:
- Shopify customers (and those whose sites support auto-apply links) - include the
{{subscriber.signupOffer.code}}variable in the message copy with{{subscriber.signupOffer.link}}as the link:
Welcome! Your 10% off discount code is{{subscriber.signupOffer.code}}. Click here to automatically apply it and shop now:{{subscriber.signupOffer.link}}
- Non-Shopify customers - include the
{{subscriber.signupOffer.couponScreenLink}}variable as the link:
Welcome! Click here for your 10% off discount code:{{subscriber.signupOffer.couponScreenLink}}
If your welcome offer doesn't include a discount code, we recommend inserting a shortlink into the message to take subscribers back to either the homepage or any desired landing page (e.g., New Arrivals).
Auto-apply discount codes
If your program is set up with auto-apply discount codes (supported on Shopify and some other e-commerce platforms), we recommend including both the {{subscriber.signupOffer.code}} and the {{subscriber.signupOffer.link}} in the message. Here are some examples of message copy:
Welcome! Your 20% OFF discount code is {{subscriber.signupOffer.code}}. Click here to automatically apply it and shop now: {{subscriber.signupOffer.link}}
You're on the list! You'll only hear from us every now and then, but when you do, it'll be good. Save our number and let's have fun! Click {{subscriber.signupOffer.link}} to apply code {{subscriber.signupOffer.code}} at checkout for 15% off.
Link to the Attentive-hosted offer screen
If you don't have the ability to auto-apply a discount code at checkout, we recommend linking to the Attentive-hosted offer screen that the Support team will need to create for you. Here is an example of message copy:
Welcome! Click here for your 10% OFF discount code: {{subscriber.signupOffer.couponScreenLink}}
Include a shortlink
If the welcome journey you're editing isn't associated with a discount, don’t forget to add a shortlink to take subscribers back to your site to keep shopping. Here are some examples of message copy:
We'll text you about new arrivals and special offers as they happen. For now, shop our latest styles here: <insert shortlink to New Arrivals page>
Your giveaway entry is confirmed! Return to shopping now <insert shortlink to Homepage>