Targeted offers are on-site overlays or popups, similar to sign-up units, that display promotions to specific segments of subscribers. These offers don’t require any sign-up actions.
Note: Targeted offers can currently only show shared (i.e., static) discount codes. Support for dynamic coupon codes is coming soon.
Set up a targeted offer
- Go to Sign-up units.
- Click + Create sign-up flow.
- Select Choose template, then click Continue.
- Click Site augmentation.
- Choose one of the following templates by clicking Start with template:
- Coupon reminder - Desktop Fullscreen
- Coupon reminder - Desktop Partial
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Coupon reminder - Mobile
- Select an offer from the dropdown.
- Click Edit next to Display rules to adjust when and to whom the targeted offer appears. Display rules work similarly to those for sign-up units, but you must choose a segment when creating a targeted offer.
Notes:-
- It may take up to 12 hours for subscribers to be added to or removed from a segment. This means that a subscriber newly added to a segment selected for a targeted offer may not see that targeted offer right away.
- If you want to differentiate between email and text subscribers, you can do so by creating dynamic segments based on whether subscribers signed up for email, text, or both.
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- Click Edit design to customize the look and feel of the targeted offer. Click Save changes when finished designing.
- Click Save and schedule when finished setting up the target offer.
Best practices for targeted offers
To maximize the impact of targeted offers, consider the following best practices for segmentation, display rules, and design.
Target high-value subscribers
Choose a segment most likely to engage with your targeted offer, such as one of the following:
- VIP subscribers: Share special offers with customers in your loyalty program or customers in high ROI segments.
- Lapsed subscribers: Offer a compelling discount to customers who haven’t recently engaged with your email or SMS messages.
- All existing subscribers: Target all existing subscribers for broad campaigns or general promotions, like a holiday sale.
Set display rules
Use display rules to control when and where targeted offers appear:
- Exit intent: Capture a subscriber’s attention as they’re about to leave your website and display an offer to help reduce bounce rates and increase conversions.
- Page views: Display an offer after a certain number of page views to ensure a subscriber has had enough time to engage with your website before they see the offer.
Design and format your offer
Make sure your offer is clear and compelling:
- Offer codes: Be sure to feature the discount code prominently, and use a clear call to action, like “Copy code” or “Apply at checkout.”
- Align your brand: The design of your targeted offer should align with your website’s look and feel.