FAQs: Back in stock journeys

Who can use back in stock journeys?

You must share your product data with Attentive before you can start building back in stock journeys. For more, see Product Catalog.

What happens if a product goes out of stock after a subscriber enters a back in stock journey?

No message is sent to the subscriber, and the subscriber exits the journey.

Can I trigger a back in stock journey based on product variables such as size or color?

No, but you can add branches to a back in stock journey for specific product variables. Add a branch step to your journey, and add a unique branch for each product variant you want to send back in stock alerts for:


Can I incorporate product data in the back-in-stock journey?

With an eCommerce integration or the Product Data API, you can input product data to incorporate product attributes in your subscriber segments or journey branches. This allows you to create product-change triggered journeys. For more information, see Use your product data in Attentive.

Can I set back in stock journeys to trigger for subscribers who viewed an item while it was out of stock?

Back in stock journeys automatically trigger for an unavailable item that later becomes available. Additionally, an available item that later becomes unavailable triggers the journey after the item becomes available again. In both circumstances, the item must have been viewed within the timeframe set for subscribers.

Can I set a minimum quantity of items that must be on hand before a back in stock journey is triggered?

For this release of back in stock journeys, no. Different ecommerce platforms provide inventory differently, and currently it’s not possible to get an accurate inventory count from each ecommerce platform.

Do back-in-stock journeys automatically exclude customers who purchased a specific product variant, or does it exclude any customer who has made a purchase?

Back-in-stock journeys automatically exclude customers who've purchased a specific variant of the product in the past.

What should I do if I need to stop a back in stock journey quickly?

Open the journey, click the three dots in the upper-right corner, and select Pause. This won’t delete the journey, but will allow you to edit it and relaunch it once it’s ready.

How should I use offers with back in stock journeys?

As a best practice, whenever sending a campaign or a journey to a potentially large number of subscribers, you shouldn't use a pool of offers that’s also being used in a welcome journey.

Also, note that while you can use unique or shared discount codes with back in stock journeys, you cannot use integrated offers like Shopify auto-gen offer codes. Because back in stock journeys may trigger for multiple subscribers at the same time, price drop messages could get dropped if the offer depletes more quickly than it can be replenished.

Is there a limit to how many subscribers can be notified by a back in stock journey?

Yes, up to 100,000 subscribers will be alerted per back in stock journey.

When are back in stock journeys triggered?

Back in stock journeys are triggered when an item of any variant in your store moves from unavailable to available. For example, if small and medium shirts are out of stock, but only small shirts are restocked, subscribers will receive a message. In the case of multiple unavailable items becoming available simultaneously, only the first item that was viewed will appear on the journey.

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